CORPORATE / BUSINESSTECHNOLOGY / IT

Xiaomi India sells 100 million smartphones in India

Becomes one of the first brands to achieve this milestone in five years of operation

by Suman Gupta

BENGALURU, INDIA, September 2019 – Xiaomi, India’s number one smartphone and smart TV brand, today announced that it has shipped over 100 million smartphones in India in five years. This milestone has been achieved in the period starting Q3 2014 until July 2019 as per IDC 2019 reports.

This makes Xiaomi one of the fastest brands to achieve the 100 million mark, achieving the milestone within just five years of its existence. The Redmi A and the Redmi Note series have been two of the most popular smartphone series which have significantly contributed to this feat.

Xiaomi has been the leading smartphone brand in India for eight consecutive quarters, with a 28.31% market share for Q2 2019 as per IDC. Redmi 6A and Redmi Note 7 Pro were the top two best-selling smartphones in the industry for Q2 2019.

Celebrating the occasion, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India exclaimed, “It’s indeed a joyous occasion for us at Xiaomi India. It’s a testament to the love we have received from millions of Mi Fans since our inception. There have been brands who entered the market before us, yet are nowhere close to the astounding feat we have achieved.”

He continued, “I am extremely thankful to our 100 million smartphone users and we promise to keep working hard on delivering impeccable user experience across product, after sales and retail verticals. We believe this is just the beginning of a brand new chapter, and we will continue to bring in more categories and products with best specs, highest quality at honest pricing for all our Mi Fans.”

Xiaomi also unveiled a new film to celebrate its latest milestone featuring several Xiaomi employees across corporate, logistics, warehouse, after sales. You can view the film here: https://youtu.be/9LMrjz3k5XY

About Xiaomi Corporation  : Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

In July 2019, the company has for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. Xiaomi is now the youngest Global 500 company.

Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

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