by Suman Gupta
January 29th, Mumbai: Shilpa Shetty Kundra embarks upon an exhilarating new journey in the world of kid’s fashion with her latest venture Zip Zap Zoop. Partnering up with Ashmika Sadh, who comes from a lineage of being a star exporter to several global brands with multiple awards & accolades from the Government Of India for her excellent work, together introducing a promising venture for the little ones! Zip Zap Zoop- a clothing line for kids and teenagers aiming to redefine the industry landscape combining both Shilpa’s many strengths as an artist, a fashion icon, and most importantly a mother and Ashmika’s knack for entrepreneurship and industry expertise.
Widely recognized for her outstanding achievements in a three-decade-long-acting career, impressive dance prowess, thriving entrepreneurial endeavours, and dedication to health and well-being, all while embracing the roles of a devoted mother and wife, she is now poised to embrace a new challenge and add another feather to her cap
Being a part of several ground-breaking projects, setting new records comes easy to Shilpa Shetty but with Zip Zap Zoop she aims to push the boundaries and redefine the kid’s clothing industry. Being a mother herself, she understands the increasing concern of new-age mothers for conscious clothing, which is not only fashionable but comfortable too.
Shilpa’s enthusiasm for this venture stems from her concern about providing safety and comfort to children with the help of sustainable clothing materials which are chemical-free and easy on the younger ones’ delicate skin as well as the environment.
”I have always wanted to understand the manufacturing process, whether the dyes are chemical free, the fabric is azo-free, friendly for kids as well environmentally sustainable.”, says Shilpa.
Co-founder Ashmika Sadh who is an expert in the world of manufacturing and exports, makes Zip Zap Zoop a 100% transparent brand, with 100 % quality control over the process of production. Everything is ethically sourced, because we don’t allow any compromises for the children.
Ashmika also adds, “We have introduced some special kinds of fabrics in our line of clothing which are extremely soft, comfortable & hypoallergenic, suitable for children who have sensitive skin allergies. As we move forward, we will share more about our processes.”
“Expressive Fashion For Kids” is the motto of Zip Zap Zoop and staying true to our word we have introduced a very interesting lineup that brings out the individuality and uniqueness of each child, helping them feel comfortable in expressing themselves to the fullest. One of the key elements Shilpa finds most exciting about her new baby Zip Zap Zoop is its vision to instil confidence amongst the young generation for a brighter future. Unlike any other brand, Zip Zap Zoop will be starting with 500 styles to choose from right from the get-go, because each child is special and deserves the best! We truly believe the children of today are the future of tomorrow, and together we can make the future of the country brighter and better.
Shilpa excitedly adds, “We are launching with a variety of styles and sizes, ranging Ages 0-19 years boys and girls, leaving very little room for any child to feel excluded from our world. Kids are very aware of how they want to be dressed and they want variety , ask me I’m a mom! Hence we are combining fashion with functionality so that every child can wear their personality. To cater to every individual style, we have gone that extra mile for our customers. Making it easy for parents and kids with an array of choices , We intend to build a loyal customer base in the coming months .”
Along with bringing about a positive change in the emerging kid’s fashion industry, Zip Zap Zoop as a brand is aware of shouldering its responsibility socially and environmentally. We are proud to say that, to date,80% of the collection comprises sustainable fabrics like organic cotton and recycled polyester which have a lower environmental footprint and less wastage. Along with that, we have also employed over 100 workers directly and indirectly and aim to generate more employment opportunities in the coming years. We aim to have 1000 workers under the Zip Zap Zoop brand.
