Seychelles Tourism Board strengthens its outreach in India with three-city roadshow

by Suman Gupta

Mumbai,October 2019: Seychelles Tourism Board successfully conducted three-city roadshow in Chennai, Ahmedabad & Delhi on 16^th, 18^th and 20^th September 2019 respectively, to strengthen its outreach among the travel trade fraternity in India. To retain the growth momentum of Indian arrivals into Seychelles, the tourism board along with destination management companies, hotels on main as well as private islands and Air Seychelles connected with around 225 prominent travel & tour companies of India. This interactive roadshow platform with prefixed meetings allowed trade partners and travel agents to network and learn more about the diverse product offerings and experiences that Seychelles has to offer.

Hotels that participated this year were Berjaya Hotels and Resorts, Club Med Seychelles, Cerf Island Resort, Enchanted Island Resort, Four Seasons, Hilton Resort & Spa, MAIA Luxury Resort, Savoy Resort & Spa & Coral Strand Smart Choice Hotel, along with Variety Cruises and DMC’s that participated include Creole Travel Services, Mason’s Travel and Vision Voyage along with Air Seychelles which is the national carrier. Together these companies will help Indian tour operators design and deliver Seychelles’ products for the new-age traveller from these cities.

Mrs. Elsie Sinon from the STB headquarters attended the roadshow and expressed her satisfaction on the successful event conducted in India. She emphasised that such events connect and create better understanding between service providers and the audience and particularly affect new-age travellers from India while retaining the growth momentum of Indian arrivals into the Seychelles islands.

Commenting on the event, Ms. Sherin Francis, STB Chief Executive stated, “The annual roadshow in India is a marketing event that is extremely substantial for the destination. It gives us immense pleasure to see our Indian partners always eager to keep updated with Seychelles. This roadshow was well attended and received a remarkable response from all three cities. India represents a substantial and vast market for Seychelles and these planned events help us to understand the current market dynamics and connect with the existing as well as potential Indian tour operators.”

Ms. Lubaina Sheerazi, STB representative in India further added, “We are extremely pleased to have received positive and encouraging feedback from stakeholders about the format and quality of meetings conducted at the roadshow. Delhi and Ahmedabad have been among the top three markets for Seychelles and we wanted to revisit these cities to ensure quality engagement with all trade partners there. With our marketing strategies and efforts, we continue this engagement and reach out to more potential markets in the coming years.”

As part of our marketing strategy, each year we plan to target newer cities in India through roadshows, workshops and selective meetings.