Pavitra donates 1111 litres of milk to underprivileged children on Mahashivratri

by Suman Gupta

Integrating spirituality, sustainability and holistic living into an individual’s daily life, Pavitra aims to create an ecosystem of socially conscious, natural and all-rounded wellbeing of the community. As an e-commerce entity dedicated to the well-being of the society, the brand focuses to promote a lifestyle and mindset change, one that is eco-friendly, contemporary yet taking people back to the purity of their roots.

On the auspicious occasion of Mahashivratri, Pavitra took the initiative to donate 1111 litres of milk to the underprivileged children in and around Banganga area in Walkeshwar, Mumbai following the 11 litres offering to Lord Shiva. The milk was provided by the farm to home brand Woohoo doodh. The idea is to get the community together through a fundraiser to help and contribute in smaller ways bringing a smile to the many lesser privileged children. The event took place on March 11, 2021 in honour of Lord Shiva.

In attendance were Property Magnate Manju Lodha, Corporator Jyotshna Mehta, Radha Kishori and Corporator Minal Patel.

Speaking about the initiative, Radharani Priya, Advisor, Pavitra said, “The concept of Pavitra is not just about encouraging a conscious way of living but being inclusive while uplifting various sections of our society. We aim to do more collaborative work with the society through efforts like these bringing about a conscious mindset change benefitting the needy. Mahashivratri is celebrated earnestly on virtues such as honesty and charity and we are glad to live up to this sentiment through our humble contribution. Seeking the blessings of Lord Shiva, we hope to continue to do more social work towards the development of women and children”.