by Suman Gupta
• Announcing a first-of a kind influencer award ceremony that gratifies influencers for excellence with 23 awards across 4 categories. An inclusive programme that covers the entire influencer landscape.
• Launch of http://Parcos.comBeauty Influencer Award microsite — now open for registration at http://influencerawards.parcos.com. Branded hashtag – #ParcosBeautyInfluencerAwards
• 3-tiered judging criteria audited by leading advisory & audit firm – Ernst & Young and judged by an esteemed jury of industry leaders from the world of fashion, beauty and lifestyle.
• Winners will be inducted into the Parcos circle to tie up on long term content partnerships & give them the opportunity to work with international giants in the world of beauty.
Mumbai, December 15, 2021 : Parcos, the leader in the Indian luxury beauty retail segment, has announced Parcos Beauty Influencer Awards 2022, to celebrate influencers, who, with their creative content, get up-close-and-personal with consumers and have a profound impact on their beauty, luxury and lifestyle habits. Parcos has always worked very closely with influencers in India to nurture international partnerships and as an extension of the Baccarose partnership, it showcases brands such as the SHISEIDO GROUP, L’OREAL, PUIG, COTY, INTERPARFUMS & many others. This pioneering step by Parcos will nurture talent, provide a platform to the rising community of beauty and lifestyle influencers in India and provide them exposure to international brands within the Parcos family.
The judging process, audited by Ernst & Young, will be judged by an esteemed Jury team comprising of established names in Fashion, Beauty and Luxury in India. The microsite, http://influencerawards.parcos.com, will be open for entries from today till 6th Jan 2022. The selection process will follow 3 stages and will be scrutinized through a customized digital tool. Contestants’ entries will be open for public voting till 18th Jan 2022. The final 23 winners will be awarded at a glittering awards evening at St. Regis Mumbai on Jan 21st 2022.
Parcos has partnered with Ernst & Young LLP as the ‘Process Advisors’ of the award. They have defined a three-stage evaluation process which will include:
a. Due-diligence of applications based on the defined eligibility criteria
b. Evaluation of the entries by an independent panel of experts based on pre-defined parameters to determine the finalists
c. Presentation by finalists to an independent well-known Jury to determine the winner followed by public voting.
This will ensure fairness and transparency in the proceedings.