Music Maestro Pritam launches ‘Jamroom’ an original music series featuring Sonu Nigam, Mohit Chauhan, Shaan, Mame Khan, Asees Kaur, Shalmali Kholgade, Shilpa Rao & other celebrated singers!

10 Weeks, 10 Original Masterpieces, 12 Composers & 19 Star Singers! Maestro Pritam’s original music series Jamroom is here!

by Suman Gupta

National, 7th June: To give one of its kind experience to all the music lovers across the globe, music maestro Pritam and his brainchild Jam 8, in association with Prime Focus and Collective Artists Network along with Sony Music Entertainment and creator-led live entertainment commerce platform Roposo launch Jamroom. It is an original music series that brings together India’s most celebrated singers with some of the brightest young music composers and lyricists for a magical celebration of music curated by Pritam himself. This musical series is a beautiful lineup of 10 original tracks over 10 weeks sung by 19 celebrated singers with music by 12 talented composers that release every Friday across all streaming platforms and on Sony Music India’s YouTube Channel.

Roposo Jamroom has an exciting line-up of original songs sung by Sonu Nigam, Shaan, Mohit Chauhan, Asees Kaur, Jonita Gandhi, Shilpa Rao, Shalmali Kholgade, Ash King, Nikhita Gandhi, Mame Khan, Prakriti Kakar, Akriti Kakar, Amit Mishra, Babul Supriyo, Shashwat Singh, Jazim Sharma, Antara Mitra, Mohammed Irfan, and Akshay The One. The songs have been written and composed by talented artists and musicians from Pritam’s Jam8 incubation studio.

Speaking about the exciting initiative, Bollywood music composer and Founder of JAM8, Pritam Chakraborty said, “It brings me great delight to bring to you a project that is very close to my heart. Roposo Jamroom is a fruit of the labour of a lot of skilled and hardworking people. It is a celebration of the musical talents of some of India’s brightest emerging composers, lyricists, and, of course, some of our most loved star performers. Over the next 10 weeks, we will be bringing to you an array of beautiful melodies and emotions. JAM8 has consistently provided a platform to musicians and I am so glad that Roposo Jamroom, brought to you by the teams at JAM8, Sony Music and Roposo, will provide a wonderful opportunity for young new musicians.  I hope all of you bless it with your love and enjoy the experience just as much as we did.”

Sanujeet Bhujabal, Executive Director, Sony Music Entertainment India said, “Jamroom is a very special project, and we hope that it reaches every music lover in India and abroad. We at Sony Music have a longstanding relationship with Pritam Da and are proud that with this association with him, Jam 8 and Roposo, we will be able to give a platform to young, promising composers and lyricists alongside an extensive and experienced line-up of star singers. With Radio City on board as our radio partner, we aim to reach a large audience across the country. Sony Music has always been at the forefront to present and boost talent in the music industry, and I look forward to the next 10 weeks of music par excellence.”

“Jamroom Series is a unique platform for young composers to showcase their talent and share the stage with some of India’s top singers and musicians. This has been my dream project for a very long time and I would personally like to thank Pritam Da for his endless support towards JAM8 and Vijay Subramaniam for being the backbone behind this” Niraj Sanghai, Business Head, Prime Focus Limited

Speaking about the new launch, Mansi Jain Senior VP & GM, Roposo said, “Today Roposo is a platform of choice for LIVE entertainment and music while giving our users an innovative shopping experience. Jamroom will entertain millions of people looking for more and more quality music content on their phones in a virtual environment, especially the younger audiences. We are elated to have some of the country’s top singers on board and partner with a music stalwart like Pritam Da.”

About the radio partnership, Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “It gives us immense pleasure to associate with Jamroom as their official radio partner. Music has the power to connect instantly with the listeners and Radio City is proud to be a medium to facilitate the same. Having such a magnificent and talented line-up of singers, Jamroom will undoubtedly be a milestone in the music space. By airing the music and artist interviews across our 33 Hindi-speaking markets, we look forward to scaling up the property through the power and reach of Radio City.”

The first song ‘Raah Dikha De’ sung by Mohit Chauhan and Asees Kaur composed by Shubham Shirule and Ana Rehman released on 3rd June and has already received an overwhelming response. The song is a melodic escape to a cool & breezy mountainside. The second song ‘Honey Ke Sang’ a quirky, upbeat dance number sung by Jonita Gandhi, Amit Mishra & Akshay The One with a composition by Kaushik Das & Subhadeep Das which releases on Friday 10th June.

Stream “Raah Dikha De” here:https://smi.lnk.to/RaahDikhaDe