by Suman Gupta
Mumbai, 22nd October 2026: Haier Appliances India, the No.1 global major appliances brand for 17 consecutive years, today reimagined premium living with the launch of its latest generation of premium home appliances at the “Elevate with Haier” event, held in partnership with Reliance Retail at R City Mall, Mumbai. Mr. NS Satish, CEO, Haier Appliances India along with Mr. Kaushal Nevrekar, President & Chief Business Officer, Reliance Retail, Electronics Business, unveiled the range alongside the leadership teams of Haier and Reliance Digital. The showcase featured the In-Vista, India’s Only Five-Door Built-In Refrigerator; the M3 Series washing machine, India’s Only Triple Drum with AI Multi Wash; the M96 Mini LED delivering premium big screen entertainment experience. Bringing together futuristic technology, sophisticated design and intelligent experiences, the new range reflects Haier’s vision of reimagining premium living across the contemporary Indian homes.
The event brought together consumers, media, digital creators and retail partners, who experienced Haier’s latest innovations first-hand, exploring the products’ advanced features, AI-powered capabilities and differentiated design elements.
With Indian consumers increasingly seeking premium home appliances that combine advanced technology, sophisticated design, enhanced functionality and consistent performance, Haier’s latest portfolio introduces India-first innovations that cater to the evolving lifestyles and aspirations of contemporary Indian households. The festive season presents a timely opportunity for home upgrades, as consumers look to enhance their living spaces, making it an ideal moment to introduce innovations designed to integrate seamlessly into the evolving aesthetics of premium Indian homes.
Through its partnership with Haier, Reliance Digital brings consumers access to the latest innovations in home appliances and entertainment, backed by its extensive retail network, expert product guidance, and hands-on product experience.
Commenting on the launch, Mr. NS Satish, CEO, Haier Appliances India, said, “At Haier, our focus has always been on bringing meaningful innovation to Indian consumers and strengthening our position across the home appliances and consumer electronics categories. As consumer aspirations evolve, we see an opportunity to further differentiate our portfolio through advanced technology, premium design and products that offer distinct advantages in everyday life. Our latest launches, the In-Vista 5-Door Side-by-Side Refrigerator with free standing built-In design, the M3 Series Washing Machine featuring a triple-drum design and AI Multi Wash, and the M96 Mini LED TV, reflect this direction. Each product brings a differentiated proposition to its category and reinforces our commitment to expanding our premium portfolio across refrigeration, laundry and home entertainment. Our longstanding association with Reliance Digital plays an important role in bringing these innovations closer to consumers. By combining Haier’s product innovation with Reliance Digital’s extensive retail network, we can bring our latest offerings to a wider consumer base and create more opportunities for consumers to experience our products. As we continue to expand our portfolio, we look forward to further strengthening our partnership with Reliance Digital and bringing more of Haier’s innovative, premium products to consumers across India.”
Mr. Kaushal Nevrekar, President & Chief Business Officer, Reliance Retail Electronics Business, said,
“At Reliance Digital, we are committed to bringing the latest technologies and innovations closer to consumers, while helping them make informed choices through immersive in-store experiences and expert guidance. Our stores go beyond retail by combining immersive experiences with differentiated value propositions, including exchange benefits and attractive financing offers, enabling customers to make informed choices and upgrade to the latest technology with greater confidence and value. Our association with Haier is a reflection of this commitment, bringing cutting-edge innovations and differentiated premium products to consumers across India. Our partnership has grown significantly over the years, driven by a shared commitment to innovation and delivering value to consumers. We look forward to further strengthening this association and bringing more of Haier’s pioneering products to Indian households.”
Haier In-Vista 5-Door Side-by-Side Refrigerator: The New Architecture of Premium Refrigeration
In today’s evolving homes, a refrigerator is no longer just an appliance for basic cooling and conventional food storage. Modern consumers expect more from their refrigerators, intelligent functionality, enhanced convenience, thoughtful innovation, and a design that complements their lifestyle and elevates their kitchen spaces. As kitchens become an integral part of contemporary home design, refrigeration is evolving from a functional necessity into a statement of sophistication, seamlessly blending advanced technology with premium aesthetics.
The Haier In-Vista, India’s Only 5-Door Built-in Refrigerator, is designed around the philosophy of “Built-in to Stand Out” for modern, design-conscious homeowners with a taste for luxury. Featuring Haier’s Free Standing, Built-in Technology, the refrigerator blends seamlessly with surrounding cabinetry, delivering a sophisticated, built-in aesthetic with 0 cm side gaps.
Further elevating this seamless integration is Haier’s Bottom Heat Exchange Technology, which revolutionizes the conventional architecture of refrigerators by shifting heat exchange from the sides to the bottom. This innovation keeps the sides cool, enabling a perfect built-in look with 0 cm side gaps. The result is an immaculate, seamless built-in design that merges perfectly with your kitchen space.
A professional hydraulic hinge enables a wide-angle opening of 113°, with an automatic closing mechanism at 45°, ensuring effortless access while maintaining a seamless, integrated look that blends sophisticated kitchen aesthetics with everyday practicality.
The Haier In-Vista features a 5-door, 5-zone Family Care layout, designed to provide dedicated storage environments for different categories of food. The five zones include the Fridge Zone (+1°C to +9°C), MRA Fresh Zone (+1°C to +9°C), Magic Convertible Zone (+5°C to -20°C), Freezer Zone (-14°C to -24°C), and Deep Freeze Zone (-30°C), offering tailored storage conditions to suit diverse food preservation needs. From fresh fruits and vegetables to frozen foods, ice and beverages, each category gets its dedicated space, while a wave-shaped base shelf securely accommodates wine and beverage bottles for added convenience.
Crafted in Ornate Black with an elegant stone-textured finish, the Haier In-Vista brings refined luxury and contemporary sophistication to modern kitchen spaces. Sensor-activated lighting and 270° interior illumination further elevate its premium appeal while ensuring clear visibility and convenient access to stored items.
The MRA Fresh Technology helps reduce oxidation and maintains humidity levels above 90% within a sealed, high-moisture drawer, keeping fruits and vegetables fresh for longer. Functioning like a cellar for fresh produce, it offers 2-6 times better moisture retention, helping preserve the freshness and quality of everyday essentials.
Adding to its versatility, the 66L Magic Convertible Zone can function as either a refrigerator or a freezer, with temperatures adjustable from −20°C to +5°C. This flexible zone adapts to changing household needs, offering dedicated space for everything from beverages and fresh produce to meat, seafood and frozen foods. A dedicated automatic ice maker in the freezer zone further enhances everyday convenience.
Bringing greater intelligence to the refrigeration experience, the Smart Home Assistant, equipped with Smart AI, enables convenient control through the Haier Smart App. With features such as smart food management, smart ice dispensing and smart sterilisation, it offers a more intuitive and connected approach to everyday kitchen routines.
The Haier In-Vista 5-Door Side-by-Side Refrigerator will be priced at INR 2,59,990. Consumers can purchase the newly launched refrigerator through Haier’s official website and retail outlets across the country.
Haier M3 Series Washing Machine, India’s Only Triple Drum with AI Multi Wash: Redefining the Future of Fabric Care
With three dedicated independent drums at the core of its design, the Haier M3 Series introduces a new approach to personalised laundry care for modern Indian households. Featuring AI-powered washing intelligence and an industry-leading 216 mm ultra-wide drum diameter, the M3 Series incorporates the industry’s only innovative design with two small, dedicated drums, enabling consumers to wash baby clothes, daily essentials and delicate fabrics across three independent washing zones within a single appliance, while maintaining a standard washing machine footprint.
As laundry habits evolve in Indian homes, consumers are increasingly seeking improved hygiene, personalised fabric care and greater convenience. Addressing these needs, the Haier M3 Series allows three different laundry loads to be washed simultaneously, with each drum handling a separate washing operation. This reduces the need for multiple wash cycles and waiting time, while AI Wash intelligently adapts each wash cycle to the specific needs of the load, helping families save valuable time and reduce the water and electricity used across multiple wash cycles.
The three independent drums operate simultaneously, while the Essence Wash feature pre-mixes detergent and water to generate dense foam for deeper yet gentle cleaning. Technologies such as the Smart Touch Door Integrated Panel, Smart Dosing and Quick Clean enhance ease of use, simplify detergent management and offer greater convenience for everyday laundry.
A colour touchscreen interface and Wi-Fi-enabled remote control add a connected layer to the experience, allowing users to operate and manage their washing machine with greater convenience.
The Haier M3 Series Washing Machine Series is available in a 12KG (1KG+1KG+10KG) capacity with a 4-year comprehensive warranty and 12 years on the motor. The M3 series model is priced at INR 130000. M3 series is currently available at retail outlets across India as well as on the Haier India Website https://shop.haierindia.com/
A More Immersive Living Room with the M96 Mini LED TV
The Haier M96 Mini LED TV delivers a premium big screen entertainment experience, featuring an industry-leading 6.2.2-channel speakers’ system with Sound by KEF and Dolby Atmos for immersive, premium audio performance. Its advanced SQD Mini LED technology and Dolby Vision IQ produce stunning visuals with exceptional colour, contrast, and clarity. Powered by UltraSense AI, the TV intelligently enhances every aspect of your viewing experience through four specialised features: UltraSense AI Cinema refines picture quality for more vibrant and detailed visuals, UltraSense AI Sound optimises audio for a richer, more immersive listening experience, UltraSense AI Game delivers smoother gameplay for enhanced gaming performance, and UltraSense AI Eye Caring prioritises visual comfort for more comfortable everyday viewing. Designed for discerning viewers, its ultra-slim, zero-gap design blends seamlessly into modern interiors, bringing together intelligent performance, cinematic visuals, powerful sound, and sophisticated aesthetics for an elevated entertainment experience.
The Haier Mini LED M96 Series is available in 100” & 115” screen sizes. The range starts from INR 4,19,990 & is now available across leading retail outlets in India.
Driven by its purpose of “More Creation, More Possibilities”, Haier continues to bring global innovation to India through its Made in India, Made for India philosophy, creating products that are designed not just for the homes of today, but for the evolving lifestyles of tomorrow.
ABOUT HAIER INDIA :Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 16 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities’, Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.
ABOUT HAIER GROUP : Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of “More Creation, More Possibilities”, we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.
We’ve always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world’s only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor’s Global Major Appliances Brand for 16 consecutive years.
We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune’s Global 500 and World’s Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an “A+D+H” portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.
We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.
ABOUT RELIANCE DIGITAL: Reliance Digital is India’s largest electronics retailer, present in over 800 cities with more than 700+ large-format Reliance Digital stores and 900+ My Jio stores, serving customers in every corner of the country and making the latest technology accessible to all. With over 300 international and national brands and more than 5,000 products at the best prices, Reliance Digital offers the largest selection of models to help customers find the right technology for their lifestyle. The trained and well-informed staff at every store are always ready to guide customers through every detail of each product. Importantly, Reliance Digital provides after-sales service for all its products through Reliance resQ, the service arm of the retailer and India’s only ISO 9001-certified electronics service brand. Reliance resQ is available all week and is fully equipped to provide end-to-end solutions.
For ease of purchase, customers can visit any Reliance Digital store, shop online at http://www.reliancedigital.in or http://www.jiomart.com
