EXPERIENCE THE STELLAR HOMECOMING EDITION OF NEXA IIFA AWARDS ON 20TH OCTOBER AT 8PM

by Suman Gupta

#IIFAHOMECOMING Finale to be telecast on COLORS and FACEBOOK  

20^TH CELEBRATION OF NEXA IIFA AWARDS CO-PRESENTED BY FORTUNE REFINED SOYABEAN OIL WILL BE BROADCAST EXCLUSIVELY ON INDIA’S NO.1 PREMIUM HINDI ENTERTAINMENT CHANNEL, COLORS AND FACEBOOK GLOBALLY

New Delhi, October – 2019: The 20^th Homecoming edition of the star-studded NEXA IIFA Awards, will come alive in homes across the world on COLORS TV on 20^th October as Mumbai, the home of Bollywood, marvels at the spectacular presentation ceremony.

In a first-time ever partnership with any international Awards ceremony, Facebook- the world’s leading social media and social networking platform– will stream the Nexa IIFA Awards as a simulcast along with COLORS. The Nexa IIFA Awards-Mumbai is co-presented by Fortune Refined Soyabean Oil.

In order to share the details of the entertainment fare on the NEXA IIFA AWARDS, actors Sara Ali Khan and Rakul Preet Singh addressed the media in New Delhi along with the key partners and producers of the Awards ceremony.

Addressing at the event, Actor, Sara Ali Khan, said; “IIFA homecoming edition has been a remarkably special experience for me! I’ve always wanted to be able to attend IIFA, perform at IIFA and one day even be nominated and win at IIFA! I still remember when my father would travel for IIFA and take me with him, but not let me attend the function. But this year, IIFA has been held in our home. And it’s also the first time I’m attending, performing and have been nominated. So I’m thankful to IIFA for this opportunity.”

Commenting on the occasion, Actor, Rakul Preet Singh said; “IIFA as a platform has inspired the next generation of talent to put forward their best. IIFA homecoming was a special feeling and the event was a splendid success that brought the film fraternity and fans come and celebrate together”.

Addressing the media, Wiz Sabbas Joseph, Co-Founder, Director, Wizcraft International said, “IIFA is a global celebration with a mission to bring people and cultures together. We are always grateful for the support that we’ve received from our film industry and the fans of Indian cinema. After traveling across the world, we were extremely delighted to celebrate the 20th edition of the IIFA journey in the home of Hindi Cinema, our very own Mumbai city.”

In its 20-year journey across the world, the IIFAs were staged for the first time ever in Mumbai – the heart of Bollywood. The unforgettable star-studded night left Mumbaikars and global fans screaming for more, spell-bound by the extravagant celebration and the participation of the super stars of Indian cinema.

The NEXA IIFA Awards night witnessed the best of Bollywood coming together to honour their peers and celebrate with fans. Attended by the most celebrated personalities of B-town, the audience was mesmerized by the power- packed performances comprising the ever-energetic Ranveer Singh followed by the stunning Katrina Kaif, the IIFA debutant star Sara Ali Khan, the effervescent Aayush Sharma, National Award winning Actor Vicky Kaushal, the Dancing Diva Madhuri Dixit and the Dabbang of Bollywood, Salman Khan. The awards presentation ceremony is hosted by the talented real-life sibling duo Ayushmann Khurrana and Aparshakti Khurrana.

Viewers and fans will see some incredible interaction : Superstar face-off between Salman and Ranveer Singh, “Bromance” by Shahid-Ishaan-Ayushmann-Aparshakti; chemistry of Ranveer-Deepika; innocence and freshness of Alia Bhatt, Vicky Kaushal, Aditi Rao Hydari; student and maestro: Madhuri and Saroj Khan among other crazy don’t miss moments that are otherwise seen behind closed doors.

Mr. Mallick – Depty CEO Adani Wilmar Ltd said, “We are happy to be associated with the iconic event IIFA, for the past few years. Our association has been fruitful resulting in an emotional connect with our consumers and has also delivered substantial brand equity to our company’s products. We wish IIFA enduring success for many more years to come!”

Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India said, “The automotive industry has moved beyond ‘Retail Experiences’. It is about privileges now. From innovations to hospitality, the entire journey has become more evolved and indulgent. And NEXA’s association with IIFA awards is a wonderful testament to that fact. We are happy to take our relationship with IIFA into its fifth year. We are inspired by the fact that our association brings us a step closer to our new age customers who seek global experiences in their everyday lives. NEXA is as much about innovative technology, as it is about global design and sophisticated style. In just four years we have touched a million hearts and the newest member to embody NEXA’s values is the all new exclusive 6-seater, the XL6. This premium MPV is all set to charm you with its looks and its premium interiors, leaving you truly inspired.”

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids’ TV Network, Viacom18 said, “IIFA 2019 is a beautiful culmination of moments, performances and tributes that truly celebrate the spirit of Bollywood.  We are delighted to present to the viewers of COLORS and COLORS Cineplex from across the world, a night that they will cherish for years to come. IIFA, yet again fulfills the promise of presenting and nurturing the best of Indian cinema and we take immense pride in being associated with this property.”

Manish Chopra, Director and Head of Partnerships, Facebook India said, “Social media has changed the way audiences discover, consume and share entertainment content. We have seen people form some of the most vibrant communities around Bollywood on Facebook and Instagram. We are excited to partner with IIFA, giving fans around the world a chance to get closer to stars and artists, by bringing them stories and other original content produced by the IIFA team.”

Woosh Washing Expert detergent for the third consecutive year has partnered with IIFA to promote the cause of gender equality with the campaign “Barabari Ghar Se Shurru”; Tata Tea Gold as the Brand Partner, EaseMyTrip.com as the Travel Partner.

Yogesh Jain, Director at Woosh Washing Expert, said, “We take immense pleasure and pride in announcing our partnership with IIFA for the 3rd consecutive year as a Cause Partner supporting the cause of “Barabari Ghar Se Shuru – Equality Begins At Home”.

Puneet Das, VP Marketing – Tea (India), Tata Global Beverages Ltd, said “Tata Tea Gold is proud to associate with IIFA as a brand partner on their 20th Anniversary as it was being hosted for the first time ever in India in the home of Hindi Cinema. IIFA is synonymous with Indian cinema and over the years has stood for the ‘Gold standard’ of celebrating Indian Cinematic achievements. Likewise, Tata Tea Gold stands for a ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma.“

Witness the unforgettable night come alive on your television screens on 20^th October, 8 PM as COLORS, India’s No.1 premium Hindi entertainment channel for the fifth consecutive year broadcasts the 20^th Homecoming Edition of NEXA IIFA Awards Co-Presented by Fortune Refined Soyabean Oil. The Awards ceremony is preceded by a Green Carpet welcome from 7 pm onwards, that has the stars in their stylish elegant best speaking about designers, fashion, the environment, women’s empowerment, the forthcoming movies, and engage in un-distilled madness.

To help fans stay updated on the latest happenings on all things IIFA, the IIFA Curtain-raiser is being telecast on Friday, Oct 18^th and Saturday Oct 19^th  at 5 pm and 11.30 pm.

Viewers can grab the grandeur and opulence of the IIFA Green carpet which would be broadcast from 7 PM onwards on COLORS on the 20^th of October 2019.

For the digital savvy viewers the same will be available on the world’s largest media platform, @iifa on Facebook and Instagram. The show will be simulcast alongside the broadcast and thereafter would be available anytime, anywhere globally.

IIFA is dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone’s dream: “One People. One World”. As IIFA continues on its journey with strength to grow every year in the world of entertainment and building the outreach as a major event globally to bring positive results and impact.

About IIFA (International Indian Film Academy): Conceptualized and produced by Wizcraft International and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India and an equally important objective is to create similar benefits in the host countries.  The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions. IIFA believes in the dream: One People, One World.

Wizcraft International promotes the IIFA Weekend & Awards globally each year and travel to new, exciting and beautiful destinations, taking the film fraternity to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience. www.iifa.com

About Wizcraft International Entertainment : Wizcraft International Entertainment, India’s leading media and live entertainment company is dedicated to showcasing its expertise on the world stage.  Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious International Indian Film Academy (IIFA) Awards & Weekend for 19 years across the world, Wizcraft has contributed towards brand building for India in global destinations.  It has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian Cinema and culture to the world. The growth story of the company reflects the evolution of the Indian event management & entertainment industry itself. Driven by its vision “Believe in the power of dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.

About ‘COLORS’:‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’.‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through shows like Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Kii, Vidya, Bahu Begum, Ram Siya Ke Luv Kush, Bigg Boss, Rising Star, Dance Deewane, Khatron Ke Khiladi and Khatra Khatra Khatra amongst others.

About ‘Viacom18 Media Pvt. Ltd.’:Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.