EMBRACE SUSTAINABILITY WITH THESE UNIQUE MUST HAVE WATCHES FROM SKAGEN AND FOSSIL

Give your wardrobe an environmentally friendly spin this World Environment Day

by Suman Gupta

As slow fashion and sustainability in the industry gain prominence, consumers are gradually rethinking their relationship with fashion. With environmental consciousness preceding their style decisions, accessories are undergoing significant changes. Innovation being an integral part of the process has led to the world of watches undergoing a transformation like no other. Think, watches with solar powered movements and straps made of apple skin, mulberry bark and recycled content.

SKAGEN’S AAREN NATURALS COLLECTION

Skagen is proud to announce its latest collection of environmentally sustainable watches — Aaren Naturals. Inspired by Denmark, a country that has pioneered earth-friendly processes, the accessories brand is excited to release this pro-planet collection celebrating Earth Month. Adding on to Skagen’s bestselling Aaren watch platform, each timepiece’s case, and strap feature pro-planet materials, including stainless steel with recycled content and leather alternatives made with mulberry bark, cork and apple*.

Skagen is on a journey to become more environmentally sustainable. Every component of a watch or piece of jewelry will be considered, as the brand explores ways to minimize its footprint. Using environmentally-aware materials helps revitalize our natural world, and Skagen will be offering an increased number of styles using more sustainable materials — including Aaren Naturals — and taking action to combat climate change through water and waste reductions. *Leather alternative made with cork and apple is a bio-based material also partially made of PU.

Priced at INR 9,495 – these watches are available in both 36 mm as well as 40 mm case sizes at the Skagen store, Skagen kiosks and other online and offline partners.

FOSSIL’S SOLAR WATCH

The second iteration of the limited-edition Solar Watch (the World Timer) was launched as a celebration of Earth Month, following commitments that Fossil announced in 2019 as part of their ongoing Make Time For Good initiative, dedicated to making change in communities throughout the world through pro-planet material.

The watch houses a solar-powered movement with rechargeable battery, which can reach a full charge after eight hours in the sun and will retain charge for up to three months. Its 42mm watch case is made with castor oil while the rPet strap is made from post-consumer plastic bottles. In addition to its pro-planet designs, the World-Timer is packed with features, including a compass, stopwatch, alarm, timer, and world time function. In the world time function, the user can select from forty-nine cities around the world to easily check the local time in that area, users can select from forty-nine cities around the world to easily check the local time in that area, connecting users across the glo­be.

The limited-edition Solar watch is available for INR 11,995 athttp://Fossil.com and Fossil retail stores.

If there’s a better time to make a pro-planet choice, it’s now!