Entertainment

Cinépolis launches its IMAX auditorium at its 11 screen megaplex, in a star-studded event with rocking star Yash and the KGF 2 Starcast!

Crowds throng to Seawoods Grand Central Mall, Navi Mumbai to catch a glimpse of the stars.

by Suman Gupta

Mumbai, 5th April 2022: Cinépolis, India’s first international and the world’s second largest movie theatre chain in terms of attendance, announced the launch of The IMAX Experience® at Cinépolis Seawoods Grand Central, Mumbai and this was a day to remember for all! Gracing the grand launch event was the entire star cast of ‘KGF Chapter 2’ led by Superstar Yash, Sanjay Dutt, Raveena Tandon and Srinidhi Shetty among others.

One of the most awaited films of 2022, KGF Chapter 2, will also be released in IMAX format. It will be a treat for the audience to watch the magnum opus in The IMAX Experience® at the 11-screen megaplex at Cinépolis Seawoods Grand Central, which has the latest IMAX technology, known for its magical fusion of crystal-clear visuals and heart pounding audio.

This will be the fourth Cinépolis IMAX screen in India. Talking about the same, Mr. Devang Sampat, CEO, Cinépolis India, said, “We are extremely thrilled to take our association with IMAX forward to offer The IMAX Experience® to moviegoers at the new 11-screen megaplex, Cinépolis Seawoods Grand Central, Mumbai. We are excited about this new chapter in our endeavour to provide the most premium & immersive experience to our patrons in Navi Mumbai. With this opening, we cement further, our strategy of expansion in major metros with flagship properties. We would like to thank the entire team of KGF 2 for making this launch a most memorable one for our patrons.

Rahill Ajjani, Centre Director – Seawoods Grand Central, Nexus Malls added, “We are delighted to partner with Cinepolis to bring the movie going experience to life. Over the last few years, Seawoods Grand Central Mall has carved out a niche for itself in delivering a unique experience for its patrons. There could not have been a better experience than having the superstars of KGF 2 to meet and greet with our patrons. With the biggest Cinepolis of Navi Mumbai at our mall, we are certain the movie going experience will be taken to a whole new level.”

Echoing the excitement, Preetham Daniel, Vice President – Theatre Sales ; India , SE Asia, Australia & NZ, said, “With Cinépolis IMAX at Seawoods Grand Central, Indian movie fans gain an excellent new destination for blockbuster entertainment and events. We look forward to further serving our Indian audiences and expanding our longstanding, successful global partnership
Cinépolis has left no stone unturned to take the premium cinematic experience a few notches higher. Their signature gourmet café, ‘Coffee Tree’, is offering a brand-new range of gourmet foods and beverages. While watching the movie, you can munch on their latest range of F&B products including Falafel Poppers and Chicken Meatballs or gorge on Hot & Crispy Burgers.

You can club this with a refreshing Spiced Chai or Spiced Latte. For those with a sweet tooth, there are rich desserts such as melt-in-the-mouth Salted Caramel Cheesecakes and rich Brownies.

About Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 863 cinema complexes, 6661 screens and over 1.2M seats across 19 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 26,552 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.

About Cinépolis India: Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 95 cinemas, 417 screens in 22 States and 61 cities under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018. In 2019, Cinépolis India was awarded the ‘Most Admired Omnichannel Retailer of the Year’ at the MAPIC India Retail Tech Awards. In 2021, Cinépolis India was awarded the ‘Most Admired Retailer for Technology Implementation’ at Images Retail Awards. The company has been focusing on major metros in terms of expansion with recent openings being in Delhi NCR, Bangalore and Chennai.

About IMAX Corporation : IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of December 31, 2018, there were 1,505 IMAX theatre systems (1,409 commercial multiplexes, 14 commercial destinations, 82 institutional) operating in 80 countries. On Oct. 8, 2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code “HK.1970.”

IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

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