Cathay Pacific named one of India’s Most Admired Brands

by Suman Gupta

Award reiterates airline’s ongoingdedication to offering superlative service

Cathay Pacific Airways has been named one of India’s 100 Most Admired Brands 2018-19 by global brand consulting firm White Page International, reflecting the ceaseless dedication Hong Kong’s home airline has to offering unmatched levels of service and an industry-leading customer experience.

The airline was recognised at the annual Ideasfest 2019 – Thought Leaders Conclave in Delhi for its outstanding performance in delivering a popular, successful and sustainable service, along with its positive contributions to the aviation industry and the wider Indian economy. Gautam Sharma, Principal Consultant at White Ladder Consulting, presented the award at the grand ceremony to Cathay Pacific Regional Head of Marketing and Digital Sales for South Asia, Abhijit Abhyankar.

Cathay Pacific Regional Head of Marketing and Sales for South Asia, Middle East and Africa (SAMEA) Anand Yedery said, “It is an incredible honour to be selected as one of India’s 100 Most Admired Brands in the Premium Airline category. Cathay Pacific’s focus has always been on providing a best-in-class passenger experience with innovative and unique offerings that elevate our customers’ journeys. Our new brand direction, Move Beyond, perfectly captures our commitment to cementing our reputation as one of the world’s greatest service brands.

“This award not only stands as a testament to the hard work put in by all the teams at Cathay Pacific, but also serves as tremendous motivation for us to achieve even greater heights in the future. We would like to express our sincere gratitude to White Page International, UK Asian Business Council and Live From Earth Media for this recognition.”

Cathay Pacific was selected for the award based on rigorous research conducted by White Page International in partnership with UK Asian Business Council, backed by strong consumer and jury rankings. The judging panel included professionals from across the marketing, advertising, corporate, and media and communications sectors.

Key criteria included brand acceptance within the market, along with brand recall and brand trust. Companies were also chosen based on their ability to innovate and to express their core brand values across all customer touchpoints.

The event was attended by more than 150 prominent business leaders and VIPs from across Asia, including entrepreneurs, marketing luminaries, CEOs, and other dignitaries.