by Suman Gupta
ASICS Continues Support Mental and Physical Wellbeing with #NothingFeelsBetter at TCSW 10K Bengaluru as Official Sports Goods Partner
Bengaluru, 31 May 2023: With the vision to promote #NothingFeelsBetter, leading Japanese sports performance brand, ASICS is proud to announce its association with TCSW 10K Bengaluru as its ‘Official Sports Goods partner’. The 15th edition of the event was flagged off from the iconic Sree Kanteerava Stadium on Sunday, May 21, 2023 and saw participation from over 27,000 runners from India and overseas, surpassing the last edition, which saw participation of over 23,000 runners.
ASICS takes pride in providing the cutting-edge running gear, including shoes, apparel, and accessories, ensuring the runners were equipped with the best-in-class products to enhance their performance and comfort during the event. The ASICS Gel-Cumulus 25 was part of the race day look, which is one of their best sellers among the running community. ASICS also offered runners the chance to benefit from the expertise of ASICS Running Club coach Deepa Nayak while training and Runkeeper app for runners to keep a track of their progress. Furthermore, runners received assistance through the Foot ID test to determine the most suitable shoe recommendation for their feet, and join the ASICS Running Club. These initiatives aimed to motivate runners in accomplishing their running objectives.
In a stride to promote holistic well-being, ASICS ongoing campaign ‘Nothing Feels Better’ aims to inspire individuals to make positive choices for their mental and physical wellbeing by incorporating movement into their lives. By collaborating with TCSW 10K Bengaluru marathon, ASICS recognizes the connection between a sound mind and a sound body, highlighting the importance of physical activity in achieving overall well-being.
The partnership between ASICS and the TCSW 10K Bengaluru reinforces their shared vision of promoting a healthy and active lifestyle, encouraging individuals to push their boundaries and discover their true potential through running. Speaking about the association, ASICS India & South Asia Managing Director, Mr. Rajat Khurana said “We are thrilled to partner with the TCSW 10K Bengaluru for the second consecutive year as the official ‘Sports Goods Partner.’ ASICS has been dedicated to inspiring individuals to embrace the transformative power of movement and achieve a ‘Sound Mind in a Sound Body.’ Through this association, we aim to empower runners of all ages to surpass their limits, set new milestones, and discover the sheer joy of running. With our revolutionary athlete focused design & technology, participants can expect an uplifting and energizing experience at the TCSW 10K Bengaluru.”
About ASICS: Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories.
