Oberoi Mall partners with ‘Save Soil’ movement

Aims to spread awareness about increasing the globe’s green cover and saving soil on the occasion of World Environment Day

by Suman Gupta

Mumbai, June 2022:  On the occasion of World Environment Day, Oberoi Mall has collaborated with the ‘Save Soil’ movement which addresses the global soil crisis and raises awareness about different ways to protect soil. ‘Save Soil’ is a global movement to address land degradation and advocate for healthy soil. Oberoi Mall will be conducting a campaign from 3^rd to 5^th June 2022 to educate patrons about the agricultural soil degradation issue and the need for measures to increase green cover across the globe through afforestation.

As part of the campaign, Oberoi Mall has set up a one-of-a-kind globe installation in the mall atrium where the patrons can fill the blank areas of the globe with artificial green grass and show their support in making the earth a greener planet. This unique customer engagement activity will help in spreading awareness about making the world a greener place by planting more trees and addressing the soil degradation issue.

Along with this, the volunteers of the Save Soil movement, will also engage customers with various interactive activities at the Oberoi Mall such as a Flash Mob, Jig Dance, Face Painting, and a photobooth opportunity. They will also hold a quiz related to the environment and winners will be gifted saplings.

Speaking on the initiatives taken by Oberoi Mall on World Environment Day, Mr. Sameep Pathak, Chief Executive Officer – Mall, said, “We are committed to continuous efforts towards promoting green initiatives. This year on World Environment Day, we partnered with Save Soil movement to promote awareness and educate our patrons about the urgent threat of soil degradation, its adverse impact on the environment, and initiatives to preserve planet earth’s health. Through our ongoing green initiatives, we are deeply committed to creating a sustainable and positive impact on society. And we shall continue our efforts towards spearheading the sustainability theme through our unique initiatives in the future as well as to educate and motivate people.”

Over the years, Oberoi Mall has been instrumental in adopting the best sustainable practices in the industry. The Mall has made conscious efforts to reduce water consumption through consistent monitoring, wastewater treatment and has installed energy-efficient LED lights with sensors to ensure energy conservation. In terms of off-site solar energy use, with its conscious efforts, the Oberoi Mall has conserved on an average 38% of total electricity, over the last three years (2019-20 to 2021-2022). The mall also offers an EV charging facility that further contributes to reducing carbon footprint while enabling consumers to visit the mall in their electric vehicles. Additionally, the mall has extended its sustainability efforts toward the patrons as well by offering them a dedicated area for parking bicycles free of cost. With such initiative, Oberoi Mall continues to raise awareness, by developing high-impact environmental programs, and collaborating with like-minded NGOs to make the world a greener and healthier place.

Oberoi Mall is the only mall in the country to receive the LEED v4.1 O+M Platinum rating awarded by USGBC which is a testament to our dedication in reducing our operational carbon footprint.

About Oberoi Mall:The Oberoi Mall is located at Goregaon (East) on the Western Express Highway and offers almost 5.52 lakh square feet of Fun, Food, Fashion, and Films. It has occupied a significant position in the minds of customers and retailers. By reflecting and enabling customers’ lifestyles and delivering affordable luxury with a ‘customer first’ philosophy, the Mall has distinguished itself as something truly special on the retail landscape. Pioneered by the real estate development company, Oberoi Realty Ltd., Oberoi Mall has found a unique niche amongst quality conscious and discerning customers and offers facilities that include two levels of basement with a parking capacity for approximately 1,000 cars, a large central atrium with natural daylight, elevators and escalators for internal circulation, central air-conditioning, and an integrated building management system that.

About Save Soil Movement:The Save Soil Movement is about bringing humanity together to keep the magic of soil alive. Most of us are familiar with words and concepts such as Climate Change, Carbon Emissions, Air Pollution and Water Scarcity, but very few have focused attention on Soil. Soil is the basis of our lives and by 2050, 90% of Earth’s soils could be degraded, unless we act now (United Nations Convention to Combat Desertification, 2020). The Solution is to BRING BACK AT LEAST 3-6% ORGANIC CONTENT IN THE SOIL, by bringing the land under shade from vegetation & enriching the soil through plant litter and animal waste. To make this happen – Soil health needs supportive policies in every nation, Policies need people’s support & People’s support needs awareness. We need to take this message to 3.5 billion people, 60% of the world’s electorate. Many eminent figures, including scientists, celebrities, policy experts, and even heads of the state are coming together with this goal to restore soil health and rekindle our bond with Mother Earth. #Let’s make it happen.