INDIAN CRICKETER SMRITI MANDHANA UNVEILS ALL-NEW POWER FITNESS COLLECTION

by Suman Gupta

The brand ambassador announced Power Fitness Challenge to promote active lifestyle

National, 22^nd January 2020: Power, the sports and performance brand by Bata, along with Smriti Mandhana, BCCI’s Best Women’s International Cricketer and the face of Power, launched their all new fitness collection for 2020. The launch was announced in Mumbai on Wednesday noon where Smriti spoke about her association with the brand and her efforts to motivate people to #FindYourPower with the new collection.

Power’s new fitness collection comes with a range of new styles in pop colors and is designed with features that enable people to pursue fitness with ease and comfort. The collection boasts of the Power foam technology which provides better shock absorption, higher rebound effect and better energy return. The unparalleled quality of the shoes that Power offers is courtesy to the parent brand – Bata. Power Move, the central highlight product of the collection has been built for running and gives a tireless running experience through 30% more rebound.

Power extends into the life of consumers by encouraging them to get fit, while getting rewarded for the same with its annual Power Fitness Challenge. The 2^nd season of the challenge was announced by Power’s fitness ambassador, Smriti Mandhana who encouraged people to take part in it for a healthier lifestyle.  The 1^st annual Power Walk Challenge saw a massive participation with over 6 thousand people taking part with the goals of adopting a healthy lifestyle.

Speaking about the launch of the new collection, Mr. Anand Narang, VP – Marketing, Bata India Ltd, said, “We are excited to launch Power’s new Fitness collection that comes with our flagship product Power Move offering Power foam technology for better shock absorption, higher rebound effect and better energy return along with Power Hitro and Aero offering great training & walking experience. We are also kick-starting the second season of our annual Power fitness challenge that motivates and rewards people by being fit and healthy with Power. Smriti Mandhana, our brand ambassador, is the perfect choice as she truly resonates with the brand ethos and is a symbol of strength and fitness.’’

Smriti Mandhana has been the face of Power since 2018 and has been on a quest to promote fitness as a lifestyle. Speaking on her association with the brand, she said, “As an athlete, it is critical to be comfortable in your feet and be quick to respond to every strike. I have tested the collection and found it to be the best match for my game. The collection has been exclusively designed for everyone who is looking for a partner for their fitness needs. Running, walking, training, whatever your fitness is, there is a Power for you. The shoes will keep you light on your feet, and the 3-layer outsole foam technology in Power Move gives you an added advantage in terms of bounce and agility.”

Smriti Mandhana shared her fitness hacks at the gathering after unveiling the collection along and urged people to take part in the upcoming Power fitness challenge. The challenge starts from 27^th January and encourages people who buy Power footwear to get in shape to rewarded for future purchase. To participate in the challenge, people can visit the Bata store for more information.

About Power : Launched in 1971, POWER is the international sport wear brand from Bata. It is designed in Canada and sold all over the world. Power shoes provide the right mix of style, technology, comfort and durability, which are the key qualities which fitness enthusiasts demand in their footwear. The new campaign showcases how this technically advanced footwear, designed in Canada, with superior quality and value will help power their dreams

About Bata: Founded in 1894, Bata is the world’s leading shoemaker by volume. Proven innovators, Bata produces shoes that are bang on-trend whilst prioritizing comfort. Bata has been holding a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells 48 million pairs of footwear every year and serves to over 120,000 customers almost every day.Bata India is the largest footwear retailer in India, offering footwear, accessories, and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers to name a few. It retails in over 1400 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.