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Xiaomi India launches its latest Mi Air Purifier 3

by Suman Gupta

Mi Air Purifier 3 is Xiaomi’s latest smart air purifier equipped with triple layer filtration

Bengaluru, INDIA, 6 November 2019 – Xiaomi, India’s number one smartphone and smart TV brand, today announced the all new Mi Air Purifier 3, the latest in Xiaomi’s line-up of smart air purifiers.

Mi Air Purifier 3 is the successor to the much-loved Mi Air Purifier 2S which was launched last year. It features triple-layer filtration which includes a primary filter, a true HEPA filter and an activated carbon filter, making it class-leading in the segment. The primary filter is responsible for intercepting large particles in the air (PM10 and above); the true HEPA filter is capable of eliminating 99.97% of small pollutants (PM2.5), while the activated carbon filter is capable of ridding the air of formaldehyde, toxic substances and bad odour. The 360° cylindrical filter design allows suction of air from all directions.

Mi Air Purifier 3 has a CADR (Clean Air Delivery Rate) of 380m³/h which makes it capable of delivering 6333 litres of purified air every minute with a coverage area of upto 484ft2. Mi Air Purifier 3 features a minimalist design featuring a touch-enabled OLED display which shows the AQI (Air Quality Index) in real-time. Mi Air Purifier 3 can be connected to the Mi Home app allowing real-time AQI monitoring over the air.

Mi Air Purifier 3 is available for INR 9,999 on http://Mi.com starting now with the filter available for INR 2,199 on http://Mi.com. Mi Air Purifier 3 will be available on Amazon and Flipkart starting 7th November 2019.

Xiaomi’s air purifier portfolio now comprises of Mi Air Purifier 2C priced at INR 6,499 and Mi Air Purifier 3 priced at INR 9,999.

About Xiaomi Corporation: Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.

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