~ Marks its OTT debut after the first season garnered 35 million views ~
by Suman Gupta
Mumbai, April 05, 2018: ZEE5, India’s largest and most comprehensive digital entertainment platform for language content, today released the second season of one of their most awaited show Life Sahi Hai 2.
In the new season, the duo of Amit and Jasjeet are joined by a new roommate, Vaibhav. That makes it three – the perfect number for trouble! Meet the LSH boys – Amit, an MBA who has a stable job and girlfriend. His whacky analogies in every episode set off an absolute laugh riot. Jasjeet on the other hand is a complete bad boy whose sole motivation in life is to drink and date girls. Vaibhav is the single sober one among the lot.
This season sees the boys landing up in various uncomfortable situations – with their boss, parents, neighbors and girlfriends – that only they are capable of! Join them as they get in and out of sticky situations, laughing their way through every situation, still believing that Life Sahi Hai and giving us “Bakchodi ka naya address”!
The sitcom goes live on 5th April and will be available for binge watching exclusively on ZEE5.
Archana Anand, Head of Digital – ZEE5 India Business said, “We are thrilled to announce a brand-new season of Life Sahi Hai on ZEE5. The show has an extremely strong, loyal and well-established fan base, and there is already a tremendous buzz among our subscribers around the impending launch of Season 2. Life Sahi Hai 2 is even bolder, edgier and funnier and we’re sure it’s going to be a runaway success with ZEE5 viewers.”
Commenting on the launch, Tarun Jain, writer and creator, Life Sahi Hai said, “We are extremely thrilled to be back with Life Sahi Hai Season 2. The first season’s success and popularity has been extremely encouraging and we are excited to continue delighting the audience through our alliance with ZEE5.”
Umesh Ghadge, director, Life Sahi Hai Season 2 adds, “Life Sahi Hai has already created several benchmarks with respect to its popularity and engagement. It’s been an exciting journey to direct a sitcom which already enjoys such immense popularity. We hope to continue receiving the audience’s adulation.”
ZEE5 has a rich bouquet of exciting original content lined-up which will feature some of the biggest and most entertaining faces from the world of Indian entertainment. The slate will be launched with 20 original shows and will have 90+ shows by the end of March 2019.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5and and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of INR 150.
About The Lazy Studio: The Lazy Studio was founded in 2016 under the aegis of Luv Films. Luv Films, a dynamic and vibrant company set-up by writer-director Luv Ranjan and his childhood friend- Ankur Garg is focused towards production and distribution of movies. Its movie Sonu Ke Titu Ki Sweety (Feb 23, 2018) has been very well received by the audience as well as at the box office.
While Luv Films focusses on big screen entertainment, The Lazy Studio aims at producing youthful content for the personal screens. The company’s very first venture- a sitcom titled “Life Sahi Hai” tasted enormous success with the digital audience. The company is now gearing up to launch Life Sahi Hai’s second season in collaboration with ZEE5.
About ZEE5:ZEE5 is the brand new digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 90+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.
About ZEEL: Zee Entertainment Enterprises Ltd. (ZEE) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.4 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.
ZEE is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEE has more than 250,000 hours of television content and houses the world’s largest Hindi film library with rights to more than 4,200 movie titles across various languages. ZEE has also produced several movies for theatrical release and is the fastest growing music label in India.
