The first flagship series under the Redmi umbrella, the Redmi K20 series’ pre-launch sale allows buyers to reserve a unit before launch
by Suman Gupta
BENGALURU, India, July, 2019 — Xiaomi, India’s number one smartphone brand, today announced an ‘Alpha Sale’ for the upcoming Redmi K20 series of smartphones. This would be a first-of-its-kind sale by the brand, offering Mi Fans and buyers with an opportunity to pre-book the smartphone prior to its much-anticipated launch.
Scheduled for launch on the 17th of July, the Redmi K20 series is the first flagship lineup under the Redmi brand. The Alpha Sale will allow Mi Fans to reserve a Redmi K20 series smartphone for themselves and get the device before it reaches the wider market. Participants in the Alpha Sale will be able to reserve a unit for themselves starting 12 noon on the 12th of July for a token amount of INR 855 across Mi.com and Flipkart, after which a final check-out for the purchase will be announced on the 17th of July launch.
Alpha Sale amount, if not redeemed, will automatically be refunded to the respective Mi.com account, while Flipkart users will be able to use the coupon for any other purchase on the platform.
About Xiaomi Corporation : Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.
