Xiaomi launches Mi TV 4X (55) 2020 Edition

by Suman Gupta

The new Mi TV features Vivid Picture Engine and native support for Netflix and Prime Video

Bengaluru, INDIA, November 2019 – Xiaomi, India’s no. 1 smartphone and Smart TV brand, today announced Mi TV 4X (55) 2020 Edition, the latest in Mi TV 4X lineup. Xiaomi’s smart TV business has seen an exponential growth since launching the thinnest TV in the world in February 2018. Mi TV has witnessed market leadership for five consecutive quarters, with a 32% market share as per IDC Worldwide Quarterly Smart Home Device Tracker,  2019 Q2 release.

In just 28 days, over 600,000 Mi TVs were sold during Diwali With Mi across http://Mi.com, Flipkart, Amazon and all offline channels. Mi TV was the highest-selling TV on Amazon and Flipkart during the festive month.

Mi TV 4X (55) 2020 Edition

Mi TV 4X (55) 2020 Edition takes the mantle from Mi TV 4X (55) Pro which led the Big TV revolution in India. It features a 4K 10-bit HDR display complemented by Xiaomi’s in-house image processing algorithm, Vivid Picture Engine. Enabling a truly immersive audio visual experience are 20W speakers certified for Dolby Audio™ and DTS-HD®.

Powering Mi TV 4X (55) 2020 Edition is Xiaomi’s indigenously designed PatchWall 2.0 UI with Android 9 Pie. PatchWall 2.0 brings an extensive library of 4K content with native support for Netflix, Prime Video and Hotstar alongside 16 leading content partners and 7 live news channels across 7 languages. Mi TV 4X (55) 2020 Edition comes with Google’s latest Android TV 9.0 bringing Google Assistant, YouTube, Chromecast, Google Play Store and Data Saver built-in.

Product images: Mi TV 4X (55) 2020 Edition

Availability

• Mi TV 4X (55) 2020 Edition will be available for INR 34,999 starting 2nd December 2019, 12 noon on http://Mi.com, Amazon and Mi Home.

• Customers buying Mi TVs on or till 31st January 2020 will be eligible for an Airtel DTH connection with 4 months subscription at INR 1,800 as compared to the regular price of INR 3,450.

About Xiaomi Corporation: Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technologies.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 196 million smart devices connected to this platform, excluding smartphones and laptops. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many of them.

In July 2019, Xiaomi for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. It is also the youngest Global 500 company of 2019.

Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.