by Suman Gupta
India, 7th June 2023: Xiaomi India, country’s leading smartphone and smart TV brand, today announced Bollywood star and fitness enthusiast Disha Patani as the brand ambassador for its range of audio and mobile accessories. The upcoming launch of the Redmi Buds 4 Active marks the first campaign as part of her association with Xiaomi India, which has become India’s preferred choice for innovative tech products at honest pricing.
With her stylish, trendy, and active personality, Disha Patani has become an icon among the youth, making her an apt endorser of the brand. The actor will be seen performing audacious stunts in the new campaign for the Redmi Buds 4 Active, the ultimate wireless earphones offering exceptional audio immersion.
Extending a warm welcome to Disha Patani into the Xiaomi family, Anuj Sharma, Chief Marketing Officer at Xiaomi India said, “Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tagline, ‘Rise. Never Fall. We are confident that our collaboration with Disha will elevate our brand ethos and further establish strong connections with our customers.”
Commenting on the association, Disha Patani said, “It’s a pleasure to be associated with the Xiaomi family. I look forward to being a part of this journey and contributing to the growth of Xiaomi India. Together, we will inspire and empower users to embrace the spirit of never giving up, just like the Redmi Buds 4 Active.”
Xiaomi India is taking noteworthy steps to elevate customer experiences by offering products that fulfil their needs. The brand’s dedication to delivering best in class technology and exceptional specifications at affordable prices remains unwavering, ensuring accessibility to technology for all.
About Xiaomi Corporation : Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. According to Canalys, the company’s market share in terms of smartphone shipments ranked No. 3 globally in 2022. In December 2022, MAU of MIUI reached approximately 582 million globally. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 589 million smart devices connected to its platform as of December 31, 2022, excluding smartphones, tablets and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, the company made the Fortune Global 500 list for the fourth time, ranking #266, up 72 places compared to 2021. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.
Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.
