by Suman Gupta
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Scales up offline with the 2500th Mi Store, establishes presence in all states
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No. 1 single brand retail network across online and offline market in India
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http://Mi.comis the top single brand online smartphone channel as per Counterpoint Research
Bengaluru India, 4 November 2019 – Xiaomi, India’s number one smartphone and smart TV brand today announced that it has further expanded it’s offline retail network and inaugurated it’s 2500th Mi Store in India. The company also announced that it has emerged as the leader with the largest exclusive brand retail network in India, as per a recent study conducted by Channelplay, a leading retail and channel solution provider.
With the latest Mi Store located in Karnataka, the brand continues to witness rapid expansion in its innovative retail efforts. Xiaomi India now has Mi Stores present across 790+ cities, providing highly accessible yet exceptional brand experience to its customers across the nation. Serving as an extension of the Mi Homes concept, Mi stores are aimed at gaining brand outreach across tier 3 and beyond towns and districts in India, wherein Mi Fans and customers receive the valuable opportunity to explore, experience and buy Xiaomi products under one roof. These stores serve as a prime example of Xiaomi’s innovative new retail concept, marrying the brand’s e-commerce efficiency with engaging retail user experience.
As per Channelplay’s study, Xiaomi emerged as the largest exclusive brand retail network over other competitors like Samsung India, followed by Cafe Coffee Day, Dominos India and Bata India. Xiaomi’s exclusive brand retail network includes Mi Homes, Mi Studios and Mi Stores.
The study also showed that Xiaomi’s retail network was:
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44% bigger than Samsung India
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48% bigger than Cafe Coffee Day (CCD)
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108% bigger than Dominos India and
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117%+ bigger than Bata India; in terms of exclusive brand retail presence