AutoCORPORATE / BUSINESS

X1 Racing League from November 30, powered by JK Tyre 

by Suman Gupta

-Six Team owners come on board for the league including Crown Prince of Abu Dhabi and Narain Karthikeyan

-OnePlus comes on board as Title Sponsor of X1 Racing eSports Season 1, to kickstart in Mumbai on October 10, to take place across six cities

Mumbai, 9 October 2019: The X1 Racing League; a concept started by Indian racers Armaan Ebrahim and Aditya Patel will hit circuits on November 30-December 1 in New Delhi and December 7-8 in Chennai. The league announced its six team owners and will be powered by JK Tyres Motorsport.

“We are excited to partner with extremely passionate team owners who have a long-term vision to develop and build motorsports in India. We thank JK Tyre for believing in us and coming on board as our Powered-By sponsor. Personally, for Aditya and me, this is completing a full circle with them, and we thank Sanjay Sharma for his enthusiastic support. We are excited to partner with OnePlus – they are a global leader and have made pioneering advancements in technology. With them as a Title Sponsor for X1 Racing eSports Season 1, we are aiming to set the gold standard for the ecosystem in India and make motorsport accessible to all. It is a huge opportunity for aspiring racers from India to make their mark and all eyes from the racing community will be on the league thereafter,” said Armaan Ebrahim at a press conference held in Mumbai on Wednesday.

The franchise-based X1 Racing League will have six teams comprising of four drivers and two cars in each team. Of the four drivers in each team there will be one international male, one international female, one India international and domestic racer. Each race will last for 30 minutes and will have three unique team-based race formats per day. The X1 Racing League will follow the eSports competition and will take place at the Buddh International Circuit in Delhi NCR and the Madras Motor Race Track in Chennai.

“We at JK Tyre have been nurturing and honing talents in the country for almost over three decades now and seeing our boys Armaan and Aditya who started their motorsport careers with us come up with this concept is so heartwarming. We are happy to be associated with X1 Racing League which is an interesting new format that brings international motorsport talent to interact with Indian talent in this composition. It will appeal to a larger fan base and with the addition of the eSports league, will make the sport more accessible.” said Mr. Sanjay Sharma, Head-Motorsport, JK Tyre.

The international male racers include former F1 Italian racer Tonio Luizzi, Malaysian Alex Yoong, son of legendary Austrian F1 driver Niki Lauda – Mathias, China’s Frankie Cheng and Englishmen Oliver James Webb and Freddie Hunt, son of former F1 world champion, James Hunt. The international female drivers are English racers Pippa Mann and Alice Powell, Switzerland’s Rahel Frey, Denmark’s Michelle Gatting and Christina Neilsen and Polish racer Gosia Rdest.

The X1 Racing League teams will be representing six cities, franchise owners were announced today. These included Chennai team to be owned by India’s first F1 driver and the fastest Indian in the world Narain Karthikeyan; Delhi team by the Crown Prince of Abu Dhabi, Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan; Pune team by Ghadoke group promoter Ameet Ghadoke; Hyderabad team by renowned industrialist Akhilesh Reddy and Ahmedabad by Pen India Studios promoter Dhaval Gada. The sixth team ownership has been confirmed and will also be announced shortly.

Adding to the innovation in the Indian realm of motorsports, OnePlus, the global technology brand, has joined hands with X1 Racing team as the Title Sponsors to launch the X1 Racing eSports Season 1, a digital simulator-based racing competition with a prize pool of Rs.1.5 crore. The first-of-its-kind eSports initiative in India will be organized between October 10, 2019 and November 17, 2019 across all franchise cities. The eSports competition will happen at the Phoenix Mall in Chennai, Mumbai and Pune, DLF Mall in Delhi, Manjira Mall in Hyderabad, and One Forum Mall in Ahmedabad. It will also take place in colleges across the country.

Further addressing the eSports initiative, Vikas Agarwal, General Manager, OnePlus India, shared, “We are thrilled to be collaborating with X1 Racing eSports Season 1 in this one-of-a-kind gaming initiative. OnePlus has been one of the pioneering technology brands to invest in the gaming space and develop gaming-friendly features for its users globally. We believe that there is a plethora of remarkable, yet unexplored ideas for gaming enthusiasts in India. And with launching X1 eSports initiative, we would be a step closer to unravelling these exciting, new opportunities in the gaming space.”

Ravi Krishnan, Non-executive Chairman X1 Racing feels that India is potentially a big market for motorsports if curated in the right format. He said, “X1 is creating, developing and commercializing a unique ecosystem for motorsports via 3 pillars – League, eSports and Speed Summit – to create a community that includes the avid motorsports fan, the general sports and automobile enthusiast, the youth of the nation, aspiring racers and previously untapped consumers.”Mohit Burman, Vice Chairman of Dabur India and investor in X1 Racing, said, “I am excited to back the young and dynamic X1 Racing founders. We are redefining and reinventing motorsports, and this is poised to be a pioneering endeavor.”

About X1 Racing: X1 Racing, promoted by Racing Promotions Private Limited, is a hybrid motorsport media business creating, developing and commercializing IPs via live events, experiences and ecosystem. X1 Racing intends to reimagine, reinvent and redefine motorsport. X1 Racing is built on three pillars namely X1 Racing League, X1 Racing eSports and X1 Racing Speed Summits. The X1 Racing League powered by JK Tyre takes place in November-December in Delhi and Chennai represented by six franchise teams of 24 race drivers including international and domestic men & women. The X1 Racing eSports Season 1 is being held in collaboration with global technology leader OnePlus across each of these six cities prior to the professional league to involve fans in a participative simulator-racing format. Winners will win rewards as well as have an opportunity to be trained by professional race drivers. Additionally, in their attempt to make motorsport a part of a larger lifestyle, the X1 Racing Speed Summits will bring about exclusive weekenders in the form of VIP corporate experiences. All these pillars bring together a robust calendar of motorsport activity across India touching fans and talent alike to truly make motorsport much more than a sport, but a lifestyle.

Related posts

Get live commentary and scores from Alexa

Rockingdeals IPO opens today; Anchor Book fully subscribed

mumbainewsexpress

Astral Ltd. long-term bank facilities receives upgraded ratings by CRISIL

Leave a Comment

+ 54 = 57