by Suman Gupta
October 28, 2024, Bengaluru: Wrangler, the iconic global denim brand today announced an exclusive partnership with Social, India’s premier urban hangout destination. Wrangler is set to bring a series of co-branded musical events with top local artistes to six major cities across India from October to December 2024, creating an immersive experience for consumers of both brands.
Wrangler has been synonymous with ruggedness, adventure and bold lifestyle appealing to the young at heart consumers globally. This partnership is strategically designed to boost brand visibility, bringing together Wrangler’s adventurous identity and Social’s creative, urban vibe. The events will not only showcase the energy and excitement of both brands but also engage attendees with exclusive co-branded merchandise, live music and dynamic brand activations. Attendees will experience performances from top local rap and hip-hop artists, known for their raw energy and powerful stage presence. These artists bring authentic street culture to life, creating a vibrant atmosphere that connects deeply with the adventurous and creative spirit of both brands.
Sharing his excitement about the partnership, Nitin Chhabra, CEO of ace turtle, the exclusive licensee of Wrangler in India, shared his excitement about the partnership: “At Wrangler, we always strive to connect with our consumers in new, authentic ways. Partnering with Social was a natural fit, as both brands resonate strongly with India’s youth. This collaboration blends fashion, music, and culture in a way that reflects the energy of our audience and reinforces Wrangler’s iconic status.”
Commenting on this collaboration, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd added, “At SOCIAL, we craft immersive experiences through brand partnerships that bring our communities closer together. Our collaboration with Wrangler fuses music, fashion, and culture in a way that truly resonates with our audience. Together, we’re bringing to life the adventurous spirit and urban creativity both brands stand for.”
ace turtle has partnered with Collective Artists Network, India’s leading new media company rooted in talent and pop culture to organize the events across Social’s outlets pan India. Sharing their perspective on the collaboration, Sudeep Subash, Co-founder & Chief Revenue Officer of Collective Artists Network said, “We’re excited to partner with Wrangler and Social to curate a series of vibrant events that seamlessly blend fashion, music, and cultural expression. Together, we aim to craft moments that inspire and connect communities through shared passion and creativity.”
Each event will feature co-branded stages, immersive LED displays, and interactive Wrangler-themed activities. From game tables to exclusive branded menu items and photo booths, every element will reflect the adventurous spirit of Wrangler. Attendees will also have the chance to win gift vouchers and enjoy adventure-themed storyboards designed to further connect them with the brand’s bold ethos.
The event series will take place across six cities over a span of 1.5 months. It started with Chandigarh SOCIAL on 18th October and will be followed by Saket SOCIAL in Delhi on 27th October. The subsequent events will be held at antiSOCIAL in Mumbai on 16th November, FC Road SOCIAL Pune on 29th November. It will be followed by Koramangala SOCIAL in Bengaluru on 01st December and will conclude at Mindspace SOCIAL in Hyderabad on 14th December.
About Wrangler: Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visithttps://www.wrangler.in/
ABOUT SOCIAL: SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.
About ace turtle : ace turtle, new India’s leading tech-native retail company is spearheading the retail industry’s next phase of transformation. The company is vertically integrated from design, local manufacturing and marketing to reach consumers directly. ace turtle is powered by its proprietary technology which uses data science from design to fulfilment to meet ever-evolving consumer expectations. Bengaluru-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.
