“Women’s Car Rally to the Valley” to Spread the Message of Women’s Safety

by Suman Gupta

The popular annual event is expected to see participation from

800-1000 women drivers from different walks of life

Mumbai, March:  The much-anticipated and hugely-successful “Women’s Car Rally to the Valley” will be held on Sunday, 25^th March, 2018. This Car rally is basically being organized to spread the message of women’s safety and to celebrate International Women’s Day. The immensely popular annual event organized by the Western India Automobile Association (WIAA) in partnership with Lavassa City, and presented by JK Tyres and powered by Motul  – is expected to see participation from a total of 800-1000 women across the city from different walks of life.

The all-women car rally will commence from NSCI, Mumbai at 06:30am and proceed through the city’s major landmarks such as Hajji Ali, Peddar Road, Chowpatty, Marine Drive, Churchgate before concluding at Lavassa City near Pune.  A team of celebrities will be present at the key points throughout the route of the rally to encourage the participants. The women drivers will be ensured a smooth ride with safety volunteers to be stationed throughout the route. 

Explaining the rationale behind a car rally for women, Mr. Nitin Dossa, Executive Chairman, Western India Automobile Association (WIAA) said, “Since WIAA’s prime focus is creating awareness in society about road safety, we have now taken the initiative to create awareness about women’s safety on roads, in public transport and in public places.”

Mr. Edil Katrak, President of Western India Automobile Association announced, “as WIAA is entering its centenary year organizing they will be organizing the 1st International expedition with all Women drive cars in the month of October and the flag-off will be done from Guwahati, Sikkim. 

The WIAA car rally supports the cause of women’s safety since this is an issue which needs urgent attention due to the number of growing attacks on women in recent times. The aim is to help women voice their safety concerns to demand a safe city and create awareness amongst the people of the country to build a protective society for women. What better way to celebrate the spirit of a woman than Women’s Day!”

Lunch & Entertainment will be followed after the rally till 6:00pm, post which the participants head back to Mumbai. The winners will receive their prizes and awards during the Award Distribution ceremony, to be held in Mumbai on Wednesday, 28th March 2018. The awards function will be followed by a party, including DJ Music that the participants will rejoice for a long time.

Talking about the event, Mr Praveen Sood, CEO – Lavassa City said, “Women – whether as Mothers, Sisters, Daughters, Friends or even as individuals and gender groups – have important role to play in everyone’s life. They put all their strength to fit in each and every role they take up and play it to her best. While they have important role to play in the running of families, a number of Indian women have also made the country proud with their achievements. The participation of women in most fields has increased significantly in the last few decades in India. From politics to corporate sector, and from education to sports, women have not only matched up with men, but they have shown better participation and performance. With their contribution so significant to nation-building, it is national irony that their safety is still not guaranteed in the country. Our rally aims to give voice to women’s safety concerns.”

About JK Tyre – As Presenting Sponsor: Part of the JK Organisation, JK Tyre & Industries Ltd is a leading four-wheeler tyre manufacturer in India and amongst the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the automobile industry. JK Tyre has global presence in 100 countries across six continents, backed by production support from 12 plants – 9 in India and 3 in Mexico. Currently, the capacity across all its plants is about 35 million tyres per annum. In April 2016 JK Tyreacquired Cavendish India Limited from Birla Tyres. While acquisition added three modern plants to its portfolio taking the total count to 12, it helped the tyre major foray into the two/three wheeler segment as well. JK Tyres , the pioneers of the radial technology , produced the first radial tyre in 1977, and is currently the market leader in Truck Bus Radial segment. With over three decades of technological innovation.

 JK Tyre offers tyres for entire range of passenger and commercial vehicles, starting from a 3kg two-wheeler tyre to a 3.5 ton OTR tyres. Apart from a strong network of 4000 dealers and over 200 dedicated outlets, JK Tyre was the first tyre company to introduce unique concepts like “Dial-a-Tyre” and is the only tyre company to launch a 24×7 on-road tyre assistance initiative called “Fix-a-Tyre”.

About MOTUL – POWERED SPONSOR: Motul as Powered sponsor. Motul has been operating in India, since the year 2003 as a partner with Atlantic Lubricants & Specialities Private Limited (ALSL). ALSL is based in Mumbai and is engaged in manufacturing and marketing of Motul products in India, Nepal, Bhutan, Bangladesh, Sri Lanka with a wide Distribution Network of Distributors. Mr. Jiten Goswami says Passion has always been an integral part of the culture of the company. Motul was born with the industrial revolution and has since continued to innovate in many sectors of the industry. Motul introduced the first multi-grade lubricant in 1953, the first multi-grade semi-synthetic lubricant in 1966, the first multi-grade 100% synthetic lubricant in 1971.  Motul.

*The last year’s edition of the “Women’s Rally to the Valley” witnessed a power-packed participation of more than 1200 women and close to 265 cars with each woman participant displayed impactful social messages spreading awareness about Women’s Safety.

All free-spirited women drivers in the city are invited to come and participate, making the car rally an exciting way to voice their concerns related to safety.