WinZO unveils its first TVC campaign ‘Jeetne mein kick hai’

by Suman Gupta

New Delhi, 24 December 2020: WinZO, India’s largest vernacular social-gaming platform, has unveiled its brand new campaign that highlights and celebrates the small yet gratifying winning moments of Bharat. The campaign with  Tagline & Hashtag – ‘Jeetne mein Kick hai’ has struck a chord with the people, thanks to its humorous undertone and strong correlation with minor accomplishments that every person experiences in their everyday life.  The ad campaign received wide appreciation within a week of its release and the #JeetneMeinKickHai was adopted by users across the social media platforms (Facebook,Twitter,Instagram) and short video platforms such as moj, TakaTak etc. The campaign has already garnered over 300 M+ impressions across digital platforms and is headed to cross 1 B+ impressions by the end of this month. The Hashtags “WinZO” and “JeetneMeinKickHai” are also trending in the top 5 on Twitter.

The campaign has been executed across platforms such as TV, Radio, OOH, OTT and other digital media. The advertisements depict the excitement & joy experienced everyday from small winning moments in the life of a common man. Through multiple short videos, which are light-hearted and humorous, the campaign aims to attract users to feel the kick of winning by playing games on WinZO.

Speaking on the development, Ms. Saumya Singh Rathore, Co-Founder, WinZO Games said, “As a platform, we are deeply entrenched in the spirit of Bharat. WinZO is the only vernacular social gaming platform in India. We stand for celebrating the winning mindsets of our consumers and the core of this campaign has been about celebrating small winning moments in everyday life. We are happy that we got the best partners to understand our vision and help us put it to life.”

WinZO has put itself on the map as a leader in the social gaming category. Its unique value proposition to create a highly personalized and localized social-gaming experience for its users in 10+ languages has made it establish a strong foothold in the Tier II-V markets. The platform is powered by microtransactions, where users can enjoy 70+ games across genres such as Casual, Sports, Battle Royale etc in 5+ engaging gaming formats and fantasy sports. Online gaming in India has surged at an exponential pace during this pandemic and has become a big source of entertainment for people during these unprecedented times.

Founded by Mr. Paavan Nanda and Ms. Saumya Singh Rathore, WinZO has been successful in delivering strong positive unit economics in the Indian gaming ecosystem and has continued to support the Gaming ecosystem by setting-up a Game Developers Fund 2.0 of a $5 million corpus to fund projects in interactive entertainment space built by game developers. WinZO also recently raised $18 million series B funding led by global interactive entertainment fund, Makers Fund, New York-based Courtside Venture, and Steve Pagliuca, the Co-Chairman of Bain Capital and investor in Epic Games – developers of massively popular game, Fortnite. All these investors have entered the Indian market for the first time through WinZO. WinZO is also the co-powered sponsor for the on-going India’s tour of Australia which broadcasts on SonyLIV.

About WinZO:WinZO is the largest vernacular social gaming platform in India, launched in early 2018. The company partners with third party game studios to host their games on their Android app, creating a Netflix-like personalised and localized experience for users, who can enjoy multiplayer gaming formats with their friends or strangers online.

The platform is available in 10+ languages with over 25+ million registered users. Clocking over 1 billion micro-transactions per month, WinZO offers 70+ games across various multiplayer formats. This vernacular social gaming platform focuses on building a community of gamers and game influencers in Tier 2 – Tier 5 cities of India.

WinZO was founded by Paavan Nanda, a second time entrepreneur, and Saumya Singh Rathore. It boasts a team of 60 members. Some of the major investors backing WinZO are – Makers Fund, Courtside, Kalaari Capital. WinZO is also backed by Stephan Pagliuca – Co-Chairman of Bain Capital and Co-owner of the popular NBA Basketball team, Boston Celtics.