VYRL Originals artists Sukriti and Prakriti launch the first track of 2020 “Kehndi Haan Kehndi Naa”

by Suman Gupta

Link:https://www.youtube.com/watch?v=LMgNKkIp2c8

Jan 2020, Mumbai: VYRL Originals brings in 2020 with an upbeat, groovy and a glamourous song, ‘Kehndi Haan Kehndi Naa’ by the supremely talented singers- song writers and performers Sukriti and Prakriti. This song also features Arjun Bijlani, the television heartthrob, who is making his music video debut with this track.

‘Kehndi Haan Kehndi Naa’ is a melody that will make you want to get on your feet and groove while it tells you a fun-loving story. Written by Siddhant Kaushal, this song is sung and composed by Sukriti & Prakriti, and music produced by Rishabh Kant shares a melody which is deeply rooted to our Hindustani music culture that also carries a futuristic 2020 vision. This song is a combination of smooth RnB guitars and glossy textures merged with melodies of Indian folk and authentic traditional instruments like Harmonium and Dholak.

Tushar Kalia, a popular bollywood choreographer directed this vibrant and vivacious video, shot is the picturesque location of Armenia. The video portrays a story of two mischievous, young beautiful sisters i.e. Sukriti & Prakriti who play their twin card and decide a prank on the handsome Arjun Bijlani by confusing him of their identities. Later, he realizes that he has been fooled and ends it on a friendly note. The song engulfs the fun and zealous moments of a newly formed infatuation which usually starts one-sided and in this case, it’s from a girls’ perspective.

Talking about the release, Sukriti and Prakriti share “The thought behind ‘Kendi Haan Kendi Naa’ is to make a mark on the pop-culture in India. This song is very special to us because this is our first track where we have infused various elements from RnB, folk to Dholak. Siddhanth Kaushal the lyricist and Rishabh Kant the music producer have added their charm to it. We are stoked to have collaborated with Arjun Bijlani who has taken the video to a whole new level. This is our third single in the world of non-film music and we are truly grateful to VYRL Originals for believing in our vision and supporting us as their artists to make our non-film music dreams come true! Starting 2020 with this being our first release of the year, we are so excited to share this with the world and also set the tone for the rest of the year. We are hoping everyone enjoys this as much as we did creating this one! Cheers”

Speaking about the first track of 2020, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, said, “There are a very few artist like Sukriti-Prakriti in our country who are enormously talented singers-song-writers, performers, composers and fashionistas, all at the same time. After the success of the their debut track with VYRL Originals ‘Mafiyaan’ in 2019, we are excited to start our 2020 journey with their next VYRL track ‘Kehndi Haan Kehndi Naa”. We have an amazing year planned ahead with them and I can’t wait to see the audience response on Kehndi Haan Kehndi Naa.

About the artists:Prakriti and Sukriti are twin sisters in Bollywood who are not just supremely talented singers and performers but also the only twins! Sukriti has lent her voice to smash hits to name a few such as “Ladki Kar Gayi Chull” (Kapoor and Sons),the biggest hit of 2016, “Pehli Baar” (Dil Dhadakne Do), Neend Churayi from Golmaal Returns ;Lak mera hit baliye’ from Sonu ke Titu ki Sweety, and other songs from several films like Hate Story 4, Rustom, Noor, Naam Shabana and many others! Her most recent song was ‘Karma’ from the Netflix film Drive picturised on Jacqueline Fernandes.Prakriti has tasted success and critical acclaim with “Katra Katra” from “Alone”, “Bheeg Loon” from “Khamoshiyan”,”Hai Zaroori” in the Sonakshi Sinha starrer; “Noor”, Subah Subah, a duet with Arijit Singh from “Sonu ke Titu ki Sweety”,Gazab ka hai din’ from Dil Junglee, and HARD HARD’ a duet with Mika from the film ‘Batti Gul Meter Chalu’.  among many others. Prakriti’s hugest achievement is her dance track ‘HAWA HAWA’ in the film “Mubarakan” along with Mika. This song was listed as number 1 among the top ten songs googled in 2017.Sukriti and Prakriti also featured on the T-Series’ web series property – MixTape in both seasons. Apart from their film music, the gorgeous songstresses are VYRL Originals artists and have released their own non film music. You have definitely heard ‘Sudhar Ja’ and their most recent ‘Mafiyaan’ that clicked 30 million views within the first week of its release. Prakriti and Sukriti are an inspiring story for everyone with big dreams! Double the talent. Double the energy. Double the beauty. Double the musical magic!

VYRL Originals – An EMI Records India Property:VYRL Originals is Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. VYRL Originals is India’s first artist-focused platform and has been instrumental in introducing and developing some of the finest talents in the country. The artist-first and integrated approach with some of the finest marketing innovations across different releases has been the driving force of making VYRL Originals the most desirable music label for the artist community.