Link: https://www.youtube.com/watch?v=qxvL7fi75ks
by Suman Gupta
Mumbai,July 2019: After the encouraging response to the 1st edition of the VYRL Cover Star with “Sajna Ve” singer-songwriters Vishal Mishra and Lisa Mishra, VYRL Originals has comeback with a second edition of VYRL Cover Star as an extension to the “Woh Baarishein” Campaign. VYRL Originals “Woh Baarishein ” having crossed over 22 million views in just a 2 weeks, had the youth humming to its tunes. As an extensive marketing initiative VYRL Originals associated with Gaana to reach out to the aspiring artists which gives music enthusiasts an opportunity to perform LIVE in front of their much-celebrated artists. A nationwide initiative gave singers and music aficionado a chance to perform for the highly talented Arjun Kanungo and showcase their talent.
The Cover Star contest received more than 500 entries from across the nation. The talented top 5 finalists were handpicked by Arjun Kanungo and were invited from their respective cities to perform LIVE in front of him, the incredible lyrist Manoj Muntashir and Vinit Thakkar. The finalists performed Woh Baarishein and one of their favorite VYRL track which was Live streamed on VYRL Originals and Gaana’s social media handles.
Top 5 finalists – Shashwat Mishra, Samar Monsoon, Shruti Mishra, Razik Mujawar and band Rhaspsody Online wowed the audience with their exquisite renditions of the songs. The night ended on a high note with Arjun’s enthralling performance. Razik Mujawar stood out amongst all the participants to become the winner of the “Woh Baarishein” VYRL Cover Star contest.
Sharing his excitement, Arjun Kanungo says “So happy to be part of VYRL cover star which is by VYRL Originals. I’m so happy that all the contestants who came in today, gave it their heart and soul. We had to choose Razik today as the winner because he really stood out. I think VYRL cover star is a great platform for young artists to come and demonstrate their talent in front of established biggies in industry and I’m so happy that so many people covered ‘Woh Baarishein’. We had over 500 entries and unfortunately we had to pick only five, if I could I would pick all 500.
“All talent is waste without a proper opportunity’. I’m glad VYRL is taking this statement seriously. They are working as a magnet to attract new and unexplored talent. Today, what I witnessed was an eye opener as to what kind of treasure we are sitting on. These 5 performers were original, daring, passionate and full of musical fire. I wish them all the very best for a very-very bright career ahead.” says, Manoj Muntashir.
Speaking about the initiative, Vinit Thakkar Senior Vice President, Universal Music Group India & South Asia shares “Being overwhelmed with the response of the first edition of VYRL Cover Star we are stoked to bring back the second edition in association with Gaana. We are ecstatic with the kind of response we have been receiving for this initiative from the fans across the country. We are passionate about developing the culture and category for non-film music in India and the superlative talent in the country has motivated us to continue with the VYRL Cover Star endeavour”.
VYRL Originals – An EMI Records India Property:VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is once again led by noted film director Mohit Suri – known for his excellent taste in music. Mohit will be curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally – and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience.
