Vu Televisions leads the 4K Television Industry with the Launch of Vu Premium 4K TV

Brings the incredible 4K experience at an unbelievable price

by Suman Gupta

Bangalore, 11^thMarch 2020: India’s leading premium television company, Vu Televisions — the leader in quality, innovation and design in the television industry is set to launch the Vu Premium 4K TV – a TV with unparalleled features at an unbelievable price. Targeted at the new age consumer who seeks innovative and technologically advanced products, Vu Premium 4K TV offers top-of-the-line features and state-of art design at a competitive price. The new range of televisions will be available on Flipkart from Rs.24, 999 onwards.

The Vu Premium 4K TV range is available in three sizes – 43” (108cm), 50” (127cm) and 55” (140cm). The TVs are equipped with A+ Grade Panel with 400+ nits brightness having Dolby Vision & HRD 10 Support, Dolby Audio with 30W noise cancellation Speakers having DTS Virtual X Surround Sound Technology, Bezel-Less Design, VOD Upscaler, Cricket Mode along with the latest Android 9.0 pie, giving a luxury viewing experience at home.

Commenting on the launch, Devita Saraf, Chairman and CEO, Vu Televisions quoted, “Vu is known for its leadership and innovation in the TV industry over the past 10 years.  We have been a customer favourite with over 90% of consumers buying Vu TVs repeatedly and also recommending them to their friends and family. Our promise to the consumer is to provide the best in class product at an affordable price without compromising on quality and service. And today, Vu ushers in the new era of 4K with the launch of the Vu Premium 4K TV”

Adding to this, Ajay Veer Yadav, Senior Vice President – Mobiles, Appliances & Electronics at Flipkart said, “With the growing popularity of 4K displays, we are delighted to launch VU 4K Premium smart TVs on Flipkart. Vu Technologies has been a key partner to bring new consumer experiences in TV viewing for Flipkart consumers. This partnership with VU furthers our vision of making 4K TVs affordable to millions of consumers across the vast demography of India.”

The company has a long-standing association with Flipkart, through which it has sold over 15 lakh TV sets from 32” to 75” in size. Furthermore, Flipkart continues to sell Vu TVs across 19,000 pin codes, with 5-star reviews for majority of Vu’s products on the platform.

Premium Display with 400 nits Brightness

A next generation high-performance special optical film controls the amount of light entered through the backlight LED’s, increasing the viewing angle through its wide reflection. With the light reflection enhanced by 40% and overall brightness improved with accurate white balance, you get to avail the best viewing experience even in the daylight

Amplified Sound from Dolby Audio 30 watt Box speakers

Every sound, vocal and bass is clear and amplified in this Vu TV. The noise-cancellation technology effectively reduces noise from anything and everything that you are watching, thereby giving you a customized viewing experience at any time of the day

Upgraded performance with 64-bit Quad-Core Processor

This Vu TV comes with a 64-bit Quad-Core Processor and 2GB RAM that allows for smooth operations at all times. The new generation 4-Core CPU with a powerful GPU and 16GB of storage space offers a seamless streaming experience of your favourite content.

OTT Hotkeys on ActiVoice Remote

With preloaded licensed apps like Netflix, Prime Video, YouTube, Hotstar& Google Play on the remote, you can easily watch your desired content at the touch of a button. Avail true luxury with your ActiVoice Remote that can help you discover the best content and while you control the smart device around your home at the command of your voice.

Robotic Assembly for Bezel-Less design

This Vu TV’s ultra-thin and bezel-less design is precisely achieved by a robotic machine with no plastic or metal border around the display panel. The same robotic machinery is also responsible for the accurate assembly of the LED panel with regards to the right colour tones along with its calibrated black and white balance. The excellent design and display contribute to a superior viewing experience like never before to arrive from the shores of California.

Picture Perfect Streaming with VOD Upscaler Technology

Our trademarked upscaling technology combines multiple advanced machine learning algorithms with a state-of-the-art DSP 9digital signal processor) to provide the best audiovisual playback for VOD content. This guarantees a premium cinema-quality playback for VOD content like Netflix, YouTube and others, unlike other TV’s. The actual colours and details captured by the camera & animation, which are usually lost in un-compression, are recovered by the Upscaler technology, displaying the real picture at every go.

Dynamic Picture with Dolby Vision & HDR10

Dolby Vision, HDR10 & HLG technology dramatically enhances colour details, depth, sharpness and the black and white level by maximising the contrast and colour accuracy to bring out true colours and enhanced levels of clarity during your viewing experience, even in the darkest areas.

Superior Viewing with Deeper Black Details & Active Contrast

Experience better colour contrast in every frame with direct LED matrix, optical polarized film hardware and our unique Active Contrast. Indulge in deeper blacks and brighter light pixels for an unparalleled viewing experience.

Enhanced with Vu TV Cricket Mode

Get the stadium home with Vu TV Cricket Mode! Our advanced technology ensure you get 100% Ball Visibility even when it is in full motion, irrespective of what environment it is in so that you stay ahead of the game!

Surround Sound audio with DTS Virtual X

The three main features of the digital Theatre System add overhead sound effects to deliver surround sound with great realism than older sound formats.

TruBassHDX : optimizes overall sound quality by increasing bass, making dialogue clear and natural, and widening the sound field.

TruSurroundX : Provides surround sound experience with psychoacoustic processing to place sounds beside, behind, and above the viewer. For best results use with surround X sound.

Dialogue Clarity : reduce extra noise from background and improve dialogue Clarity.

Sound Clarity with Dolby audio MS12

Distinctly hear every dialogue and lyrics with the experiential surround effects. The Dolby Multistreamer decoder MS12 helps decode all universal audio content. Supported Dolby Audio formats are  Dolby Digital, Dolby Digital Plus, Dolby Plus.

1,000+ Streaming Options with Licensed Android PIE 9.0

Access unlimited content from the Google Store, Google Games, Google Movies & certified apps like Netflix, Prime Video, Hotstar, YouTube, etc. No matter the content, the latest simplified user interface with fast navigation and easy to search content helps to effortlessly play it on your Vu TV.

Endless Entertainment with Official Google Play Store

With the official Google Play Store, the highest library of apps, download thousands of movies, shows and games. The latest interface makes customizing content and apps as per your preferences effortless plus the parental control support allows you to block adult and unrated content.

Built-in Chromecast for a Seamless Streaming Experience.

Directly watch movies, shows and photos from your Android Mobile Phones, Windows & Mac Laptops on your Vu TV with the built-in Google Chromecast. With the Google Home mobile app, your smartphones act as a smart controller helping you to swiftly cast and control app content from your phones.

Seamless Connectivity across Multiple Channels

By making a maximum number of ports available, the Vu TV offers multiple connectivity options. Play your movies with USB HDD or directly connect your Blu-ray player or setup box with HDMI port. Connect your external speakers through ARC, Optical or Bluetooth. With 3HDMI, 2USB, WiFi stream your favourite content on the big screen.

About VU Technologies Pvt. Ltd: Vu Technologies was founded in 2006 by Devita Saraf as a luxury technology company and has annual revenue of Rs.1000 Cr ($130 Million) with over 2 Million TV units sold worldwide. Headquartered out of Mumbai (India) with R&D in Palo Alto, California (USA), Vu is the leader in the premium television segment and the largest manufacturer of 4K TVs in India. Vu Technologies develops and manufactures televisions for new-age consumers who want to experience the best picture and sound quality, superior aesthetics and advanced computing and content. Vu Technologies product range includes 4K TVs, Android TVs, Large Size TVs and Corporate TVs. The inventions of Vu Technologies include the world’s largest TV – The Vu 100, Vu Swarovski TV, the world’s first computer integrated TV – The Vu Intelligent TV and the Vu Office TV. Vu’s hardware innovations include Pixelium Glass Technology, ActiVoice Remote with Hotkeys and software innovations include Upscaler Technology and Vu Cricket Mode. Vu Technologies has 11 offices across India is recognized for the industry’s best customer service with its ISO 9001-certified 24×7 customer support centre.