Vivo Further Strengthens its Portfolio in the Sub 30k Market with the Launch of the V11 Pro

by Suman Gupta

Mumbai, September 7^th, 2018: Vivo, the global premium smartphone brand, today unveiled the V11 Pro, a smartphone that sets new industry benchmarks with its In-Display Fingerprint Technology, new Halo FullView™ Display and AI powered dual pixel sensor camera. The V11 Pro is the first in the V series to incorporate In-Display Fingerprint Scanning Technology, continuing Vivo’s technology leadership in biometric security, while maintaining a sleek and stylish design. Vivo’s V11 Pro also features key design breakthroughs, with the new Halo FullView™ Display paired with Starry Night and Dazzling Gold colors, all enclosed within a curved 3D body to provide a seamless and immersive user experience. With a commitment to the ‘Make in India’ program, V11 Pro has been manufactured at Vivo’s Greater Noida facility.

V11 Pro- Perfect Shot, Perfect Moment

Priced at an MOP of INR 25,990, and available in two colors – Dazzling Gold and Starry Night, the V11 Pro will be available for pre-order across all offline channels and on the Vivo e-Store, Amazon, Flipkart, PayTM Mall and Snapdeal from 6^th September. Consumers will also get an array of attractive offers* on the purchase of the Vivo V11 Pro on offline and online channels, such as–

• Flat INR 2,000  cashback on HDFC bank Credit and Debit cards

• Flat 5% cashback with Capital First

• Flat INR 2,000 cashback if purchased from PayTM Mall

• Additional upto INR 2,000 off on exchange

• One Time Screen Replacement in case of screen damage during first 6 months

• No Cost EMI (Upto 12 Months on Credit Cards, Debit Cards and Bajaj Finance cards)

• Buyback Guarantee (Post 6 to 8 months of usage)

• Benefits worth INR 4,050 from Reliance Jio

• Complimentary liquid and physical damage insurance along with additional data for Vodafone-Idea customer

“Vivo’s focus and commitment is to bring the best intuitive and personal mobile experience for consumers across the board,” said Kent Cheng, CEO, Vivo India. “The V series has been a torchbearer of innovation for Vivo. If you were to glance through the timeline of the V series – from the V1 launched in 2015 to the V11 Pro launched today – you will find a trend of constant innovation. The all new V11 Pro incorporates never seen before cutting-edge features that redefine the way the world perceives Vivo devices.

By providing an In-Display fingerprint scanner, AI powered dual pixel sensor camera running on the Snapdragon 660AIE processor, the V11 Pro lets consumers do more every day.”

V11 Pro’s AI Camera Creates Perfect Photos with Ease

The V11 Pro continues Vivo’s pursuit of the perfect shot. Following the success of the V9 earlier this year, Vivo has stepped up its development of AI to answer consumer’s demand for more powerful photography features that adapt to any scenario.

V11 Pro features a 12MP + 5MP dual rear camera combination with a large f/1.8 aperture and 1.28μm pixels, as well as a 25MP front camera. The 12MP rear camera boasts Dual Pixel Sensors with 24 million photosensitive units for higher light sensitivity and DSLR-standard Dual-Pixel Autofocus technology that can lock focus in just 0.03 seconds.

Taking perfect photos has never been easier with these groundbreaking features that address typical photography challenges and instantly turns amateurs into near-professional photographers. V11 Pro’s AI Backlight HDR and AI Low Light Mode use AI algorithms to capture multiple frames for greater detail, and combine them to create perfectly exposed photos, even for difficult lighting environments such as sunsets. Adding to the list of AI photography features is AI Scene Recognition, which identifies different objects, elements and scenes, and applies specially customized enhancements to make your photos really “pop”.

For perfect selfies anywhere anytime, V11 Pro introduces all-new AI Face Shaping technology, with an AI face-modelling algorithm that adds individual treatments to your facial features, creating beautiful yet natural selfies. The improved AI Selfie Lighting feature alsooffers more lighting effects with AI algorithms that understand how the user’s face interacts three-dimensionally with light. On top of that, AI Portrait Framing makes framing the perfect shot easier than ever, by using artificial intelligence to guide users. It prompts users on how to hold the phone in the optimal position, effortlessly producing perfectly framed portrait shots every time.

Smarter Experience, More Powerful Performance

Beyond photography, the V11 Pro expands the AI mobile experience across the board with Vivo’s AI assistant Jovi, with features like Jovi Smart Scene, Google Lens and Google Assistant. Jovi Smart Scene makes everyday life easier by recognizing user scenarios and acting accordingly, including checking the weather and providing real time information. Google Assistant helps with everyday situations like map navigation, online shopping, travel arrangements, music, video and even social media, while Google Lens, backed byadvanced deep-learning algorithms, lets users search for what they see.

Supporting these incredible AI features, V11 Pro is powered by the Snapdragon 660AIE processor with 6GB RAM + 64GB ROM (expandable), ensuring ultra-smooth performance. The latest Funtouch OS 4.5 (based on Android 8.1) and Vivo’s Jovi AI Engine work together to also allocate CPU and memory resources efficiently to handle multiple complex operations.

Futuristic Immersive Design with the V series’ first In-Display Fingerprint Scanning Technology

The V11 Pro features a 19.5:9 aspect ratio, 16.28cm Super AMOLED Halo FullView™ Display with a 91.27% screen-to-body ratio. The ultra-thin 1.76mm side bezels, paired with the 3D curved body design blends the edges of the phone into the display, creating an immersive viewing experience that fits perfectly in your hand.

V11 Pro is the first model in the V series to incorporate In-Display Fingerprint Scanning Technology, which eliminates visible fingerprint pad to create a seamless design from front to back. The technology first made its debut in CES earlier this year and has effectively created bigger screens without compromising on security options. Incorporating this cutting-edge technology in V11 Pro is the latest testament to Vivo’s efforts to solve consumer pain points.

The accuracy of Face Access has also been enhanced using infrared light, which accurately scans 1,024 facial feature points to unlock instantly, even in the dark.

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