CORPORATE / BUSINESS

Victorinox Embarks on a New Journey

by Suman Gupta

Victorinox recently celebrated its new Journey 1884 Collection of timepieces with Viren Rasquinha–a talented sportsman, illustrious hockey player and ex India Hockey Captain, who is doing great work with aspiring Olympians through Olympic Gold Quest.

Colonel Chandhoke- Managing Director, Victorinox India and Debraj Sengupta- Chief Product and Marketing Officer, Country Head -Watches, Victorinox India honoured Viren with a Journey 1884 Swiss Made Automatic Watch for Men, to commemorate the trailblazing and meaningful journeys of both, the brand, and the man.

The Victorinox Store at The Palladium Mall was awash in awe, as watch afficionados and Victorinox loyalists cheered the brand on in its new journey.

The new Victorinox Journey 1884 is not just a watch. It is the first leg of a new journey for Victorinox watches and a statement infusing the feeling of freedom and the energy of the Swiss mountains into everyday adventures. Let this journey begin! Imagine hiking on a spectacular ridge in the Swiss alps, following the path lost in thought and enjoying the calmness and the breath taking views whilst deeply inhaling the fresh mountain air. This is the inspiration behind the Victorinox Journey 1884, the new companion that can be relied upon for hiking adventures and much more. The watch pays tribute to its inspiration with a hand design replicating the Swiss hiking signs, a dial featuring the rough texture of a natural hiking path and a practical and sporty rubber strap.

The Swiss Army Knife, a standard item on hikes, is evoked in the counterweight of the second hand. In addition, the case features strong shapes and curves and the notch at 6 o’clock on the bezel looks as if it has been carved out by a sharp pocketknife. The industrial roots of the brand are reflected in the finish of the case, in the engraved material code, and the founding year 1884 proudly presented on the bezel. ISO certified for shock and water resistance, each watch gives the owner a maximum of freedom during any activity, whether he is wearing the more sporty quartz or the more sophisticated automatic version. The latter takes its inspiration from urban adventures and city travel. It offers a prominent highly tridimensional architectural dial paired with an elegant ceramic bezel echoing modern city skylines. And because even urban explorers long for the real outdoors, the automatic version features the color of yellow as seen on Swiss hiking signs and the rough-textured center part of the dial as a nod to the collection’s hiking roots.

The watch is available in both automatic and quartz models.

 

Related posts

JKCement Unveils Its New Corporate Song, #HumBanayeinKal sung by Padma Shri Shankar Mahadevan,

ADIDAS LAUNCHES THE NEW ALPHAEDGE 4D RUNNING SHOE

Eros Now Available on Sony Smart TVs & Blu-ray Players Worldwide

Leave a Comment

70 + = 74