Urvashi Rautela unveils the range at India Licensing Expo 2018  

‘Femina FLAUNT’ launches its Fragrance range

Urvashi Rautela unveils the range at India Licensing Expo 2018

 by Suman Gupta

Mumbai, August 23^rd 2018 – Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018, with Urvashi Rautela (Miss Diva Miss Universe India 2015) as the face of the range. Femina FLAUNT’s fragrance line follows Femina FLAUNT’s successful foray into the consumer products space with Shoppers Stop across core fashion categories – Apparel, Footwear, Bags and Accessories. Femina FLAUNT’s fashion range is currently available across 60 Shoppers Stop stores, in over 20 cities and its eyewear range being sold from across more than 300 retail touchpoints across India. The range has been developed in collaboration with Sterling Parfums in Dubai and is being distributed offline in India by SaiHira Distributors.

The Femina FLAUNT fragrance range has been created around different moods and facets of an independent modern Indian woman. The range offers four different fragrances – Mystique, Bold, Chic and Allure. The range  celebrates the complexities of today’s woman’s duality – her boldness and sensuality, her moods and determination, her timeless elegance and fierceness, her diehard romance and fearless independence. On the packaging aspect, the highlight of the range is the luminous bottles, designed in glass with cut facets on the sides, to give it a sharp, yet elegant look. The content of the bottle stand out with their unique colors – Exotic green, radiant purple, sparkling gold and peachy blush. The Femina Flaunt EDPs (100ml) are competitively priced at INR 1799, and the range will be available across Shopper’s Stop outlets, Nykaa.com and Flipkart.com, apart from key modern as well as conventional retail.

Speaking about the range, Sandeep Dahiya, Director & Business Head – Brand Extension, BCCL, said, “Fragrances is today an ‘essential’ category for the Femina FLAUNT woman and is an expression of her personality and mood. We’re confident of the Femina FLAUNT fragrance range resonating well with the consumers, given its unique packaging, competitive price point and long-lasting fragrances.”

Commenting on the range, Urvashi Rautela says, “I’m ecstatic to be the face of Femina FLAUNT Fragrances. Fragrance is such an intimate and personal expression and I am excited to see that that the Femina FLAUNT range of fragrances are comparable to some of the best known international brands. Each fragrance in this range is so unique and wonderful, that you feel like a completely new person when you use it. And that feeling is wonderful!”

Description of the Fragrances:  MYSTIQUE : A fruity, woody and musky scent with a burst of blackcurrant on the top interlaced with jasmine on a base of cedar and musk.

BOLD :An aromatic spicy scent with sage, cardamom, grapefruit with a touch of iris intertwined with violet leaves, lavender and spicy cinnamon. The base composes of intense woods,  tonka bean with hint of ambergris.

CHIC : Lively, spirited & Joyful fragrance created to look deep into  and enjoy the Nature.

ALLURE : A mesmerizing scent of love and romance. Floral top notes open with sensual essences of jasmine, bitter orange wrapped in sweet notes of peach and magnolia blossom. Base consists of soft amber and musky notes intertwined with white flowers

About Femina Flaunt : Femina, one of BCCL’s flagship brands has extended itself into consumer space in 2015, through its retail identity, ‘FLAUNT’ – a contemporary fashion & lifestyle brand. Femina FLAUNT offers a chic wardrobe for today’s young, modern woman, who wants to step out in style, every time. With over 200 styles and more than 10,000 products, the Femina FLAUNT range is available across 60 Shoppers Stop stores in over 20 cities. Femina FLAUNT is today present across multiple categories – Apparel, Footwear, Handbags, Accessories, Eyewear and fragrances.