November 2021, New Delhi: A category leader in ergonomic and gaming chairs, Green Soul Ergonomics recorded a 160% increase in revenues for October, its first month of partnering with UpScalio. The Gurgaon-based roll-up invests in e-commerce brands and scales them with a mix of capital infusion and operational expertise.
October has always been an important month for online sellers with sales like Flipkart’s Big Billion Days and Amazon’s Great Indian Festival. Green Soul’s performance in both sales showed a significant increase of 225% over last year’s numbers during the same period. In fact, the brand sold one chair every 50 seconds in the first week of October!
The brand has also achieved the unique distinction of having 4 products in the Top 10 best selling products of the category. The Jupiter Chair, Green Soul’s most popular office chair, rose nearly thousand ranks since last year to grab the #1 spot in this year’s sale.
Speaking on Green Soul’s incredible performance, Nitin Agarwal, Co-Founder and CGO, UpScalio, mentioned “Green Soul was one of the largest investments of the entire roll-up space in India, and we’re aware of the responsibility that comes with it. Our first month with Green Soul coincided with the high-pressure occasion of festive sales and we’re thrilled to have extended the brand’s dominance in its category.”
Ravi Khushwani,Founder, Green Soul Ergonomics, also remarked on the early success of the partnership saying “In just a short period of time, we have seen our share of category increase by 70%. We have achieved this without any significant changes to our product catalogue, and that is a great indicator of the strength of our partnership and UpScalio’s operational prowess. At this rate, it won’t be long before we have every Indian’s back.”
While Green Soul was the company’s first investment, UpScalio recently announced investments in Trase and Polestar, two leading brands in the comfort footwear and backpacks category.
UpScalio is India’s next generation, data-driven consumer goods company. We invest in e-commerce businesses that sell on Amazon, Flipkart, other marketplaces, and their own websites. Then, our A-team shoulders the responsibility to grow the business 5-10X over the next few years. UpScalio unlocks wealth for original founders, by providing a full exit overtime.
