by Suman Gupta
Mumbai, April 2025 — Ujjivan Small Finance Bank (Ujjivan) has stepped up its game this IPL season with a groundbreaking marketing initiative that celebrates India’s cricket craze. Pioneering a first-of-its-kind initiative in the BFSI sector, the bank has transformed 500 cabs into live scoreboards, displaying real-time IPL match scores.
Strategically deployed across key areas of the city like Fort, Nariman Point and the iconic Worli Sea Link, these LED-mounted cabs ensure that cricket fans never miss a moment of action while commuting and stay updated on the IPL action.
Launched on April 2, 2025, the campaign will run throughout the IPL season and is projected to reach over 20 million viewers by the end of the tournament. This initiative is a game-changer for cricket enthusiasts. By bringing real-time match updates directly onto the streets, this initiative ensures fans never miss a moment, even while on the move. Whether stuck in traffic or commuting after work, IPL lovers can stay connected to the thrill of the game without having to check their phones constantly. It not only enhances the viewing experience but also adds an exciting, interactive element to everyday travel—making city rides more entertaining and cricket more accessible for everyone.
About Ujjivan Small Finance Bank (www.ujjivansfb.in) :Ujjivan Small Finance Bank Limited is one of the leading small finance banks. Ujjivan Small Finance Bank began operations in February 2017 and currently serves ~93+ lakh customers through its 753 branches and 24,000+ employees spread across 26 states and union territories in India. Gross loan book stands at ₹30,466 crore with a deposit base of ₹34,494 crore as of December 31, 2024. The bank remains committed to serving unserved and underserved segments through financial and digital inclusion, as a mass-market bank. The strengthened digital interfaces across regions and languages have empowered Ujjivan SFB customers to seek timely and easy access to finance at all times. The Bank has been assigned a credit rating of AA- (Stable)/A1+ from CARE/CRISIL respectively towards its long-term bank facilities, fixed deposits and CD program depicting sustenance of Banks Performance.
