TVS EUROGRIP SHOWCASES A RANGE OF NEW PRODUCTS AT ‘THE TIRE’, COLOGNE

by Suman Gupta

May 2022, Mumbai: TVS Srichakra, one of India’s largest manufacturers & exporters of two,  three-wheeler and Off-Highway Tyres has exhibited their flagship products at ‘The Tire’, one of Europe’s most notable trade shows. The show begins on 24th and will go on till 26th May in Cologne, Germany.

TVS Eurogrip has been present in most prestigious trade shows across the world, showcasing the brand’s best-in-class products in various global platforms. Europe is of greater significance as the brand has a direct presence in Milan, Italy (with its international product development centre at Milan, Italy) and all the countries across the continent are important markets with good potential for both two-wheeler and off highway range.

From the two-wheeler segment, BEE Range (City, Sport, Easy, Connect & Moving) were on display alongside Duratrail EB+, Climber XC, Roadhound, Beamer HS+ and Beamer YS+. Some of these products are designed for off-road activities, while some are street tyres for medium and big displacement motorcycles.

‘E-Torq’ for Electric two wheelers is a key highlight in the stand, especially as ‘The Tire’, in this edition focuses on the growing demands for greater sustainability.

Off-highway tyres in display: A range of Agri Radials, and select products from Flotation, Construction & Industrial segments.  OHT is a focus area and is well augmented by the company’s increase in production capacity. This has strengthened manufacturing capabilities catering to the growing domestic and global demand for the coming years.

New sizes available in the Implements and flotation segments are some of the prominent displays at the show.

The Tire is one of the leading tyre and wheel industry events in Europe. The biennial trade show’s 2022 edition is happening at a juncture when the world and the industry are coming out of the COVID-19 pandemic. Around 300 companies and brands from 35 countries are showcasing their products and services at the event.

About TVS Srichakra Ltd.: TVS Srichakra Limited, makers of TVS Eurogrip brand of tyres is one of India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the verticals of the USD 2 Billion TVS Mobility – the holding company for the businesses.

With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry-leading tyres for the automotive sector in India and worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world. In India, the company enjoys a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers giving it a robust presence. For more information, visithttps://www.tvseurogrip.com