by Suman Gupta
Mumbai,March 2019: Qyuki creator, Tushar Lall, releases his new track ‘Sifar’ which marks the moment when Gautam Buddha received enlightenment. Sifar marks the transitional moment when the royal prince who had abandoned his possessions in the search of god realization sits in mediation only to awaken his innermost self. The track is a soulful rendition which has been created over a span of months. From the time Tushar performed Sifar at the Youtube Fanfest, it took him almost 1 year to bring the entire project together. The ace musician Tushar Lall reached out to multiple artist like Budapest Orchestra, Mame Khan, Tajinder Singh and Shatadru to create this symphony.
Talking about the track, Tushar Lall shares “Sifar took me almost 6 months to develop. It wouldn’t be possible without the people who helped make it, the Budapest art orchestra, me and my orchestrator Samarth. Tajinder Singh and Shatadru Kabir & Mame Khan.
The Qyuki family has always had my back from the very start as well as pushing this track on all platforms.”
*Mr. Sagar Gokhale, Chief Operating Officer of Qyuki shares ‘Tushar is one of the finest musicians we know. His music is so different and applauds worthy. Sifar is all the more unique since it has its symphonies created by the Budapest Orchestra and artists like Tajinder Singh, Shatadru Kabir and Mame Khan who joined in this collab. The music industry rewards those who work hard and we are excited to be part of Tushar’s journey and be his supporters in every way possible.”*
The track will be distributed by Qyuki across all platforms.
About Tushar Lall:Tushar Lall has founded The Indian Jam Project which is a contemporary musical act globally representing Indian classical instruments in a unique form via Indianised adaptations of Hollywood scores and western tunes. With around 40 million views and 300 thousand subscribers on YouTube, the Tusht has been featured by Forbes, Rolling Stone, BBC, India Today, ABC News, and his adaptations have been appreciated by Grammy and Emmy award winners like – Imagine Dragons, Mark Gattis, Michael Price, Clint Mansell and more. Ronnie Screwala, one of India’s leading philanthropists referred Tushar as a ‘prodigy keeping classical roots alive’ while two of his tracks are featured on Hans Zimmer’s website. Tushar has done multiple Ted talks about his musical journey and currently He’s been doing workshops and performances inside and outside India for over four years now.
About Qyuki Digital :Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India’s top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others.
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its’ managed talent FunkYou grew over 1500x to 8 MILLION fans in one year. Qyuki prides itself in being a creator focused company with SANAM Band, Funk You, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company’s Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, and Moneycontrol amongst others.
