TRA Re search 3rd Edition I ndia’s Mos t Consumer-Focused Brands 2019 U n der Embargo 4.3 0 pm 25th Sept em ber 2019

by Suman Gupta

Samsung (Mobile Phones) ranked as India’s Most Consumer-Focused Brand; Dell and Apple iPhone follow

56 Indian brands feature among top 100; LIC, Tata Motors,Amul (Milk) lead India list

India, 25^th September 2019: South Korean tech giant Samsung Mobile Phones achieves a commendable feat of featuring in TRA’s Most Consumer-Focused Brands Report 2019 (CFB 2019), the third edition in the series. Laptop-maker Dell, Apple iPhone and LG (Televisions) secure 2^nd, 3^rd and 4^th rank respectively. Of the top 100 Most Consumer-Focused Brands, 56 are of Indian and LIC, Tata Motors and Amul (Milk) lead the India list.

Commenting on the launch of the report N. Chandramouli, CEO, TRA Research, said “Consumers are speaking, and Samsung is listening. Focused on consumer-centric innovations, Samsung in the Mobile Phone Category has pushed the technology limits and set impeccable standards thus creating deeper, stronger and resilient consumer bonds.”

Pond’s and Honda, at 5^th and 6^th ranks respectively, are first time entrants in the top 20 list. LIC slips one rank to occupy 7^th followed by Sony Televisions at 8^th. Tata Motors enters at the 9^th rank, followed by Amul which is 10^th Most Consumer-Focused Brand in India and also leads in the Milk Category.

Th e report lists 500 brands that represent the elite 7% brands out of 10,000 that have excelled by increasing their Buying Propensity® or keenness-to-be-bought over two successive years, as measured between October 2017 to March 2019.

“In the new age of brand building, the brands have to shift from being just ‘invested’ to ‘committed’ the brands which make it among the Most Consumer-Focused have crafted meaningful engagements with consumers. Of the 10,000 brands analyzed, only 717 brands increased their propensity to be bought, while the rest saw a falling propensity,” added Chandramouli.

Among India’s 500 Most Consumer-Focused Brands, there are total 34 Super-Categories and 191 Categories. The categories with the maximum brands are F&B and FMCG contributing to 18% and 16% of the total brands in the listings respectively. Some of the category leaders in the report are Aviva Life Insurance (All India Rank 32) from Private Life Insurance, DTDC (All India Rank 313) from Indian Express Services, Fogg (All India Rank 31) from Deo/Perfume, Kangaroo Kids (All India Rank 31) from Pre-School, Otto (All India Rank 61) from Menswear, Oyo Hotels and Homes (All India Rank 197) from Hotels and Tanishq (All India Rank 29) from Jewellery.

About TRA Research: TRA Research, a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understanding and analyzing stakeholder behavior through two globally acclaimed proprietary matrices of Brand Trust^TM and Brand Attractiveness^TM. TRA Research conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights o n Consumer Behavior. TRA Research provides Buying Propensity Reports mined from more than 30 million datapoints on brand intangibles of 12,000 brands and also provides bespoke studies based on the same matrices. TRA Research is also the publisher of 10 editions of TRA’s Brand Trust Report^TM and 5 editions of India’s Most Desired Brands^TM (earlier known as India’s Most Attractive Brands^TM)

About TRA’s Consumer-Focused Report: TRA’s Most Consumer-Focused Brand Report 2019 measures brands on their increase in Buying Propensity Index over the last year. This year, of the 10,000 brands that got compared for change in Buying Propensity, only 717 brands showed an increase in Buying Propensity over the previous year, a mere 7% of the total brands that were compared. The rest of the brands had a decreased Buying Propensity over the period. In effect, India’s Most Consumer Focused Brands is a list of exclusive few, those that are able to increase their consumer focus in a constructive way.