by Suman Gupta
Mumbai, September 07, 2023: Rapidly emerging as the fastest-growing Hindi news channel, Times Now Navbharat disrupts the pecking order by emerging in the top 5, displacing key players by a significant margin in the Hindi News Genre. Stamping its content leadership and growing popularity as one of the top channels in its genre, Times Now Navbharat recorded an impressive market share of 11.5% and 31.2 minutes TSV in the rolling 4-week data from Wk.32-35’23.
Through distinctive news show formats, the channel’s flagship shows, ‘News Ki Pathshala’ and ‘Sawal Public Ka’, have significantly rivalled prime time shows of other leading channels in terms of Time Spent Viewing (TSV), further driving Times Now Navbharat’s influence during prime time.
| Hindi News Genre Viewership | |||||
| Channel | Rank | Share% | Reach ‘Mn | TVTs | Weekly TSV (Mins) |
| News18 India | 1 | 14.60% | 50.2 | 52688 | 31.5 |
| Aaj Tak | 2 | 14.20% | 40.3 | 50971 | 38 |
| India TV | 3 | 14.00% | 36.8 | 50266 | 41 |
| Republic Bharat | 4 | 13.50% | 42.2 | 48428 | 34.4 |
| Times Now Navbharat | 5 | 11.50% | 39.8 | 41401 | 31.2 |
| TV9 Bharatvarsh | 6 | 11.10% | 38.9 | 39980 | 30.8 |
| ABP News | 7 | 7.40% | 33.3 | 26636 | 24 |
| News Nation | 8 | 5.20% | 28.6 | 18765 | 19.7 |
| Good News Today | 9 | 5.10% | 19.8 | 18182 | 27.5 |
| News 24 | 10 | 3.50% | 13.6 | 12422 | 27.4 |
| Genre | 100% | 118 | 359739 | 91.8 | |
Source: BARC| HSM Urban| 15+| Wk.32-35’23 average
Navika Kumar, Group Editor, Times Network and Editor-in-Chief, Times Now & Times Now Navbharat said, “This is an incredible milestone and we are extremely proud to witness Times Now Navbharat’s promising growth trajectory and strong resonance with the viewers. It’s heartening to see that within two years since its launch, the channel has made a big impact in the Hindi news genre with its differentiated content and decisive news reporting on every major news story, positioning it as the preferred channel for viewers. I am confident Times Now Navbharat will continue to scale new heights and set industry benchmarks.”
Firmly established as the ‘Breaking News Centre’ in the Hindi news landscape, Times Now Navbharat is recognized for its innovative content formats, distinctive and bold style of journalism and comprehensive insights on every major news story.
