With The Body Shop’s New Nourishing & Sustainable Body Butters
by Suman Gupta
The Body Shop launched the first ever Body Butter in 1992. Today, these iconic moisturisers are loved so much that one is sold every 3 seconds across the world.1 And these body-loving favourites just got even better.
The new Body Butters are now registered by The Vegan Society (a gold standard for vegan certification), made with at least 95% ingredients of natural origin, love skin with 96-hour moisture and come in their most sustainable packaging yet.
Just grab the best Body Butter for your skin type (there’s a tub for every beautifully unique body). Scoop, spread and slather it on. Don’t be shy. Give dry-prone nooks and crannies like your feet, elbows and knees some extra TLC. Loving that body, and your planet, never felt this good.
A VEGAN-FRIENDLY, BODY-LOVING FORMULA
The new and improved Body Butters – 13 to be exact – are all registered by The Vegan Society and made with at least 95% natural origin ingredients, including handcrafted Community Fair Trade shea butter from Ghana.
The Body Shop harnesses the nourishing power of Community Fair Trade shea butter from the Tungteiya Women’s Association in northern Ghana, helping to provide financial independence for Ghanaian omen. Today, over 600 women from 11 villages handcraft the shea butter using an 18-stage process of traditional techniques, passed on mother to daughter for generations.
Delivering 96 hours of intense moisture, their Body Butters leave your skin feeling soft and smooth without feeling sticky. In fact, in a The Body Shop study, over 90% users agreed the formula easily melts into skin and has a non-sticky feel and over 86% agreed the Body Butters made them feel good in their skin.
Dive into Strawberry, British Rose, Satsuma, Almond Milk, Mango, Moringa, Avocado, Shea, Argan and Olive.
INR 1395
FROM A SQUIRT TO A SCOOP
In 1992, the very first Body Butter was born. Created in the kitchen of Dame Anita Roddick – Founder of The Body Shop – the very first Mango Body Butter was given its name by her daughter who, while making a piece of toast, simply said “it’s like butter…for your body”.
This seriously rich formula transformed moisturiser application forever, from the humble squirt to the generous, body-loving scoop. The rest is history.
The Body Shop owes a lot to its famous Body Butters – and to beautifully unique bodies around the globe – for helping them reach cult status.
Their new and improved Body Butters are not only their best yet but are a bid to give back to those beautiful bodies. After all, every body deserves to be loved and pampered, right? And these aren’t just any Body Butters…they’re an act of self- love. So, every time you scoop, spread and slather on some Body Butter, take a moment to appreciate every inch of your body – yep, even those wobbly bits and curvy bobs (we all have them).
MOST SUSTAINABLE BODY BUTTER
With new fully recyclable packaging, these are The Body Shop’s most sustainable Body Butters ever.
They’re all made with aluminium lids and 100% recycled plastic, including Community Fair Trade recycled plastic collected off the streets of Bengaluru, India, through The Body Shop’s trade partnership with Plastics for Change. Because, let’s face it, there’s an abundance of plastic in our environment already. With almost a third of India’s waste being uncollected, it has given rise to 1.5 million unsung heroes known as ‘waste pickers’ who work tirelessly to clean up their streets. The Body Shop’s Community Fair Trade partnership with Plastics for Change not only helps tackle the existing plastic problem but helps support around 2,500 marginalised waste pickers in India with access to more sanitary working conditions and a fair price for the plastic waste they collect.As The Body Shop’s new recyclable Body Butter tubs are made with 100% recycled plastic, it helps reduce the use of virgin plastic in their tubs by 241 tonnes per year. So, be sure to recycle the lid and tub to show your planet some love.
NEW AVOCADO BODY BUTTER
Avocados are loved by so many. In fact, some even refer to them as ‘nature’s own butter’. You slather them on your toast and now, thanks to The Body Shop’s new Avocado Body Butter, you can slather it on your body too. Kind of. And it’s not the first time The Body Shop has used this fruit in their Body Butters – avocado goes right back to their original range. Known for being rich in fatty acids, avocado is good for your body inside and out. It’s no surprise The Body Shop is once again championing this star ingredient.
The new Avocado Body Butter is made with sustainably sourced Hass avocado oil and Community Fair Trade shea butter. This new, creamy vegan concoction helps nourish dry skin with 96-hour moisture. Because empowering people and the planet is what The Body Shop is all about, the avocado oil in this new Body Butter is grown (and sourced) sustainably in South Africa using cutting-edge water management programmes. Great for your skin and great for the planet. Lovely stuff.
ABOUT THE BODY SHOP INTERNATIONAL: Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand and a certified B Corp™. The Body Shop seeks to make positive change in the world by offering high-quality, naturally-inspired skincare, body care, hair care and make-up produced ethically and sustainably. Having pioneered the philosophy that business can be a force for good, this ethos is still the brand’s driving force. The Body Shop operates about 3,000 retail locations in more than 70 countries. Along with Aesop, Avon and Natura, The Body Shop is part of Natura &Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. The four companies that form the group are committed to generating positive economic, social and environmental impact. The Body Shop India is managed by Quest Retail Pvt. Ltd. and has been open since 2006.
