PassOnTheRedBall:Is a unique and engaging initiative to spread awareness by passing a branded red ball with a QR code. Once it is scanned and downloaded, one will have a PDF file to know about Thalassemia the disease and its multifarious manifestations for early detection, India’s Thalassemia caseload, how one can be effective in preventing Thalassemia, why one needs to donate blood for Thalassemia inflected patients and the symptomatic and curative treatment option for suffering children at our hospital. The ball was distributed among the hospital employees, various corporates, and morning walkers with the request of passing the information to one’s society or colleagues to turn it into social responsibility and movement.