Tata Starbucks launches Mobile Order and Pay using Starbucks India App

New feature offers customers another way to enjoy a safe, familiar and convenient Starbucks experience

by Suman Gupta

Mumbai, 7 September 2020: Tata Starbucks announced the launch of a feature that allows customers to order and pay ahead using the Starbucks India mobile application. With the new feature, customers can now order ahead and pick up their beverage from a nearby Starbucks store.

The Mobile Order and Pay feature in the Starbucks app is available to My Starbucks Rewards® (MSR) members. Payments are made by linking a registered Starbucks Card on the Starbucks India App. The Mobile Order & Pay feature offers customers a host of benefits, including convenience and contactless transactions:

• Order ahead and skip the line – pick up your beverage directly from the counter

• Customise your beverage – select size, coffee bean options, milk and add-ons

• Pay using your registered Starbucks Card

• Add balance to your card through the app

• Earn Stars on every order*

“We are really happy to announce this much awaited update to the Starbucks India mobile application. The new order ahead and pay feature will make it easier for our customers to collect their favourite Starbucks coffee without having to wait in a queue” says Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “The third place experience created by Starbucks partners (employees) in our stores is extended and enhanced by the digital relationships we have with our customers. Today, customers are seeking safe, familiar, and convenient experiences, and so we are accelerating our digital transformation plans to ensure the Starbucks app is the easiest way for customers to find a nearby store, check store hours, order ahead and use contactless payment for their favourite Starbucks beverages and food.”

Inside Starbucks stores, there are a slew of safety measures deployed to ensure world class hygiene standards to keep the Starbucks Experience safe for its customers and partners (employees). Store flooring and tables can be found marked to adhere to 6 feet social distancing guidelines, with a designated waiting area for customers with takeaway orders. Hand sanitizers are placed at all key touchpoints across the store and surfaces are sanitised every 30 minutes. The kitchens follow world class safety and hygiene norms. Facemasks and gloves are also mandatory for all partners while inside the store, with all individuals being screened for their temperature before entering. Condiments are no longer kept at the counter, and customers can ask the store partners if needed. There are also designated bins placed at the entrance for customers to dispose of their masks and gloves.

Tata Starbucks presently also offers online delivery through food delivery apps; and contactless ordering services via WhatsApp and QR code ordering in select stores across India.

Download the Starbucks India Mobile App here https://bit.ly/2OvMZAY

*Starbucks Rewards® members can earn stars on a minimum order value of INR 300.

About Tata Starbucks Private Limited : Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Ltd. and currently operates 196 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara and Lucknow through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee – “A Tata Alliance.”