Tata Starbucks launches a special menu curated by Chef Sanjeev Kapoor and Tata Sampann

by Suman Gupta

National, January 2021: Tata Starbucks today, announced the launch of its limited-edition menu curated by celebrity chef, Sanjeev Kapoor in partnership with Tata Sampann. #SanjeevKapoorMenuAtStarbucks features a range of delicious food items handcrafted with high quality ingredients, offering various global classics with a local Indian twist. Starbucks customers can enjoy an enhanced food experience with these delightful new additions.

Carefully selected to be a savory experience, the bespoke menu features five tasty dishes:

• Turmeric Brioche with Makhani Dip – A flaky, French-inspired brioche with an Indian twist comprising turmeric and is served with a creamy Makhani Dip

• Chole Paneer Kulcha – A croissant-like pastry combined with a tangy stuffing mix inside

• Red Poha with Coconut Stew – A delicious one-of-its-kind vegan fusion of South and West India complete with the goodness of fresh carrots, green peas, cashews, and yam

• Bhuna Murgh Pie – Inspired by the Singaporean Curry Puff, this item features Indian spicy chicken and flaky puff pastry

• Masala Chicken Croissant –  A mouth-watering buttery puff pastry filled with delicious spicy chicken stuffing and cheese

 “We are delighted to partner with Chef Sanjeev Kapoor and Tata Sampann to launch this special menu that truly reflects the best of global and local food trends. We are united in our shared ideologies and commitment towards bringing moments of delight to our valued consumers through every experience.” said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd.  “We are confident that the New Sanjeev Kapoor Menu at Starbucks with its vegetarian, vegan and non-vegetarian options will give our customers a truly elevated experience.”

Speaking on the collaboration, Richa Arora, President, Packaged Foods, India, Tata Consumer Products states, “As a brand, Tata Sampann is committed to nutrition by bringing traditional Indian food wisdom to the modern Indian plate. This partnership with Tata Starbucks takes forward our shared belief of bringing the very best to the people of India.  It’s an exciting menu because it takes traditional Indian ingredients and puts them at the heart of Starbucks’ contemporary food experiences. We are confident that customers will relish this special menu crafted by Chef Sanjeev Kapoor with Tata Sampann ingredients that are nutritional and a delight for the palate.”

Customers can enjoy the #SanjeevKapoorMenuAtStarbucks across Starbucks® outlets in the country or enjoy it at home with their loved ones by placing an order with Starbucks delivery partners, Zomato and Swiggy, from 20^th January 2021 onwards.

About Tata Starbucks Private Limited:Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Ltd and currently operates 211 stores in India across 15 cities, Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara, Lucknow, Amritsar, Kochi, and Ludhiana through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee – “A Tata Alliance”.

About Tata Consumer Products Limited:Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and ready-to-cook offerings. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand and Himalayan Natural Mineral Water. Its foods portfolio includes brands such as Tata Salt and Tata Sampann. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 10,000 Cr. and employs 2,200+ people in its branded business workforce.