This development is in line with the company’s plans to thoughtfully expand its presence in India, one of Starbucks’ fastest growing market globally
by Suman Gupta
National, 24th November 2022: Tata Starbucks Private Limited today announced its entry into Andhra Pradesh with the opening of a new store in Vijayawada, a part of the state’s capital region. Its entry into the state marks an important milestone and continues to build on the company’s long-term commitment to India, where it serves local communities across 307 stores in 37 cities. Located in the city’s prominent area, Gurunanak Colony, the new Vijayawada store will offer customers an authentic Starbucks Experience as the company thoughtfully expands its presence across India.
“Opening our doors to the first store in Vijayawada is a moment of great pride for us at Tata Starbucks” said Sushant Dash, ceo, Tata Starbucks Pvt. Ltd. “Our goal is to delight our customers with the signature Starbucks Experience, which is based on three fundamental pillars: our partners (employees), our store experience, and our coffee. As we expand into newer markets, our goal is to provide an iconic coffee house experience to all our customers while also creating a welcoming ‘Third Place’ for the communities we serve”.
Customers can savour their favourite beverages including the limited-edition holiday beverages like Crunchy Red Hat Mocha, Toffee Nut Crunch, Gingerbread Spice, Starbucks Christmas Blend and food offerings like Carrot Cake and Christmas Tree Pastry amongst others. Customers can also relish all-time favourites such as Java Chip Frappuccino®, Cafe Mocha, Signature Hot Chocolate and Caramel Macchiato. An accompaniment to the array of coffee offerings, a range of delectable food items such as the Egg White & Chicken in Multigrain Croissant, Dutch Truffle Gateau, Red Velvet & Orange Cake, Chilli Cheese Toast, Basil Tomato & Mozzarella Cheese Sandwich, Butter Croissant etc. can also be enjoyed by the customers in this new store.
Starbucks merchandise and free Wi-Fi is also available at the store. In addition, the company will bring the My Starbucks Rewards™ loyalty program to the city, which provides members with rewards and personalized benefits as they make Starbucks a part of their daily lives.
Tata Starbucks has also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, so customers can enjoy a safe, familiar and convenient Starbucks Experience at the comfort of their home.
About Tata Starbucks Private Limited: Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Ltd and currently operates 307 stores in India across 37 cities, Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara, Vapi, Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore, Kanpur, Jaipur, Siliguri, Thiruvananthapuram, Nashik, Guwahati, Bhubaneshwar, Goa, Nagpur, Jalandhar, Anand, Calicut, Patiala, Raipur, Kolhapur, Bhatinda, Dehradun, Udaipur and Vijayawada through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee – A Tata Alliance.
