by Suman Gupta
- Pioneers MATS processing technology in FMCG, delivering a superior product experience in Ready- to- Eat (RTE) segment
- MATS enables better retention of flavors & texture and products can be stored at room temperature, transforming supply chains
National, 9th November – Tata Consumer Products Ltd. (TCPL) has taken a pioneering leap in food processing by commercializing Microwave Assisted Thermal Processing (MATS) technology in India. TCPL is today the first company to commercialize and introduce MATS technology in India under its subsidiary TATA Smart Foodz Limited., setting a new standard for the Ready-To-Eat (RTE) category. MATS technology, was initially created by Prof. Juming Tang at Washington State University, USA, and is a patented and FDA-approved technology.
Microwave Assisted Thermal Processing (MATS) is a new age and novel food processing technology that offers high quality ambient shelf stable food products in comparison to other conventional thermal processing technologies. Currently, the Retort technology is widely implemented in the food industry. However, MATS addresses the limitations of Retort to deliver a far superior product experience on key parameters such as colour, texture and taste of the food. MATS technology, being very effective on sterilization technology can help formulators develop formulations with lower salt content than conventional processed foods. Conventional thermal processing through Retort technology often results in significant quality loss due to prolonged exposure to high temperatures. On the contrary, MATS minimizes exposure time to high heat temperatures.
The COVID-19 pandemic reshaped consumer preferences, leading to a surge in demand for RTE food products with consumers seeking wholesome, tasty meal options that are also convenient. Speaking on the commercialization of MATS technology in India, Vikas Gupta, Global Head, R&D at Tata Consumer Products, said,
“Tata Consumer Products Ltd. is raising the bar in India’s food processing sector by being the first to introduce the commercialization and implementation of MATS technology. We see this as an opportunity to revolutionize the industry and set a new standard for food processing. This technology not only opens up new business prospects and opportunities for innovation but also encourages smaller businesses (MSMEs) to explore and adopt this transformative technology, addressing the growing demand for high-quality, shelf-stable food products.“
The commercial MATS facility at TATA Smart Foodz boasts a cutting-edge processing facility capable of manufacturing a diverse array of delicious RTE ambient shelf-stable food products. The machines are equipped with advanced control systems and data acquisition capabilities, enabling real-time monitoring and recording of operational parameters.
Tata Consumer Products Ltd.’s pioneering move to embrace MATS technology marks a significant milestone in the food packaging industry. This innovation promises to enhance food quality, reduce food waste, and open new business avenues for the RTE industry. With the application of commercial MATS technology at TATA Smart Foodz Limited, a range of food products were commercialized and launched for the first time in the Indian Market. The product range includes first-of-its-kind Ready-To-Eat pasta & noodles, delivering a rich product experience in every bite. Tata Consumer also pioneered a differentiated offering in ambient, shelf stable alternate meat range of products under the Tata Simply Better brand.
About Tata Consumer Products Limited: Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 201 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 13,783 Crs with operations in India and International markets.
