Shop from a range of leading international brands like Acler, Aje, Alex Perry, Bassike, Rosantica, and more from Le Mill on Tata CLiQ Luxury
by Suman Gupta
National, 29th November, 2022: At Tata CLiQ Luxury, India’s premier luxury lifestyle platform, the fashion category has been a strategic focus. In its continuous effort to offer exclusive assortments and an unparalleled shopping experience by embracing the principles of the Slow Commerce brand philosophy, Tata CLiQ Luxury has always focused on the mindful curation of brands that resonate with the synergies and values of the platform. With this in mind, Tata CLiQ Luxury has partnered with Cecilia Morelli Parikh and Julie Leymarie to introduce Le Mill, a multi-brand luxury fashion house. The platform has expanded its existing luxury fashion category with this launch by offering consumers renown international brands across apparel, accessories, and footwear categories.
Le Mill was founded by two French women, Cecilia Morelli Parikh and Julie Leymarie, who were raised in Paris and settled in Mumbai. With a shared dream for their adopted city to have a space worthy of its energy and global status, Le Mill was conceptualised to establish a dialogue between Indian fashion and design with iconic international designers and storied fashion houses. With ‘Eyes on Paris, Heart in Mumbai’, the idea was to focus on the design potential India has to offer by connecting Europe with India and fashion to art.
Apart from the exclusivity of brands, it is Cecilia and Julie’s knowledge and expertise in ensuring the right curation that has contributed to Le Mill’s popularity and success. Each brand at Le Mill has been carefully handpicked by the founders to suit the needs of the modern Indian woman. With an aim to become a part of customers’ lifestyles in every way, Le Mill offers an exciting assortment of products from leading international brands that one won’t have access to anywhere else in the country.
The Le Mill store on Tata CLiQ Luxury offers consumers a range of leading international brands to shop from, such as Acler, Agua by Agua Bendita, Aje, Alex Perry, Alexis, Ancient Greek Sandals, Bassike, Courreges, Dodo Bar Or, Gauge 81, Jonathan Simkhai, Rhode, Rosantica, Rotate, Three Graces London, and Wandler.
Commenting on the launch, Gitanjali Saxena, Business Head, Tata CLiQ Luxury, said, “At Tata CLiQ Luxury, we have a very strong portfolio of global brands in our existing fashion category across apparel, accessories, and footwear. As we continue to expand our exciting range of fashion portfolios further, we are delighted to launch Le Mill, a multi-brand luxury house, on the platform. Cecilia and Julie are expert curators, and they have recognised what a modern Indian woman looks for in terms of fashion and style. It houses leading international and contemporary Indian brands and is known for its curation, which caters to the evolving needs of the consumer. We look forward to offering our customers an assortment of prestigious brands under Le Mill as we strive to enhance their luxury shopping experience on the platform.”
Cecilia Morelli Parikh, Co-founder, Le Mill, said, “We are thrilled to launch our multi-brand luxury house, Le Mill, on Tata CLiQ Luxury. With this partnership, we are expanding our reach further and increasing our access to consumers across the country. Tata CLiQ Luxury is India’s leading luxury lifestyle platform, and we have a shared vision of offering consumers iconic international brands that are expertly curated along with an elevated online luxury shopping experience. We look forward to a successful partnership.”
Browse and shop from a wide range of fashion brands that cater to every kind of style and sensibility at the Le Mill store on Tata CLiQ Luxury.
Link –https://luxury.tatacliq.com/lemill
About Tata CLiQ Luxury: Redefining the term luxury in India – one that reflects the flawless values of thoughtfulness, authenticity, timeliness, and quality – Tata CLiQ Luxury embraces the principles of the Slow Commerce brand philosophy to enhance consumers’ online luxury shopping experience. Here, the attention shifts to finer details, craftsmanship, heritage, and the tranquillity and value of an experience, where browsing is a delight and quality are nurtured.
As India’s premier luxury lifestyle platform, Tata CLiQ Luxury offers premium & luxury brands across a range of categories, including Accessories, Apparel, Beauty & Fragrances, Fashion, Gourmet, Handbags, Home, Sneakers & Footwear, Stationery, and Watches. The platform delivers an unparalleled shopping experience through careful curation of brands, thoughtfully developed brand stores, luxury delivery and unboxing experiences designed to bring luxury shopping to the customer’s doorstep, and personalized privilege programs, managed by attentive relationship managers.
Tata CLiQ Luxury is committed to responsible business practices. In an endeavor to support our green goals, the circular packaging program allows customers to return their empty packaging boxes after their purchase is received, thereby enabling the brand to recover, refurbish, and reuse them.
About Le Mill: Founded by two French women, raised in Paris and settled in Mumbai, the brand was born from their collective dream for their adopted city to have a space worthy of its energy and global status. A brand where Indian fashion and design could dialogue with iconic international designers, and storied fashion houses. Each brand at Le Mill is hand-picked by the founders to suit the needs of the modern Indian woman. The physical store, set in a heritage building in Colaba, is spread over 4,000 sq ft and houses brands like Saint Laurent, Balenciaga, Chloé, Dries Van Noten, Alex Perry, and Jacquemus. As well as the best of Indian contemporary jewellery, fashion and design; including Péro, Malie, Ituvana Casegoods, Phantom Hands and more. Our online store brings you the same studied edit by a modern online platform. Browse new arrivals or essential classics and chat directly with one of our in-house personal shoppers on call to help guide your search.
