An ode to a vintage photography process
Taneira presents CYANOTYPE, a signature capsule collection of unique, ready-to-wear contemporary kurtas for the stylish Indian woman.
by Suman Gupta
Inspired by the nostalgia of pressing leaves and flowers as a childhood memory, Cyanotype brings alive the spirit of those reminiscences and preserves it, in wearable form.
A vintage technique of printing photographs, Cyanotype involves dipping a natural fabric in a mixture of two light-sensitive compounds. The design elements are a distinctive selection of flora and foliage including leaves, twigs, flowers, and vines. The entire composition of botanicals is created on a table and then placed on the fabric. The fabric’s exposure to light leads to a reaction with the photosensitive solution and gives the collection its characteristic cyan-blue color.
A mélange of dyed panels in diverse shades of blue along with the cyanotype print comes together with a delicate embellishment of hand-embroidered thread work and sequins in contrasting hues, to create an ensemble that adds flair to an important meeting or a brunch with friends.
Every kurta in the line is a labor of love involving 8 artisans. With Cyanotype, Taneira furthers its endeavor to strengthen the handicrafts community in the country by giving them a new art form to practice and conserve.
Each of the seven chic styles in the collection uses a multi-disciplinary approach on garments through mixed media. Cyanotype boasts a tasteful combination of modern, effortless silhouettes and multi-functional outfits with pocket detailing and belts, some of which can even be styled as a dress, taking you from nine to dine within seconds.
Priced between INR 4990 and INR 6990, Cyanotype is available across all Taneira stores in the country.
About Taneira: Taneira, the women’s ethnic wear brand from Titan, the TATA group company, offers design differentiated sarees, blouses and ready-to-wear kurta sets made from pure and natural fabrics from over 100+ weaving clusters of India and brings the best of India under one roof. Instilled with TATA trust, Taneira aims to provide the rooted yet progressive Indian women with diverse craftsmanship along with exclusive crafts and designs. The products cater to everyday fashion and all occasions that a woman would want to adorn herself for – festivals, weddings and special occasions.
In its endeavour to provide authentic weaves that are handcrafted with love, Taneira works with weaver communities all over India and has also launched ‘Weavershala’ initiative that aims to modernize the weaving techniques and at the same time preserve traditional procedures of hand weaving for the future generations. The brand has introduced frame looms along with all essential workspace facilities for the weavers in collaboration with the localised weaver-led organizations. The project that currently runs in Varanasi, Champa and Coimbatore, plans to advance in other parts of the country.
Launched in 2017, Taneira offers a unique and relaxed browsing experience with knowledgeable staff to provide quality service through a strong network of 39 stores across 20 cities. The brand is present across all prominent metro hubs and is building to strengthen its presence across key Tier I and Tier II cities. Taneira is also available online with global delivery athttp://www.taneira.com.
