HOSPITALITYHOSPITALITY/CUISINEHotel & Food

TACO BELL® INDIA CELEBRATES THE INDIAN TEAM’S ENTRY INTO THE SEMI-FINALS

Offers a free Taco to the country with every order

by Suman Gupta

National, 7th November 2022: Taco Bell, the world’s leading Mexican-inspired restaurant brand, is set to celebrate India’s progress into the semi-finals with the ‘India Wins, You Win’ offer. Valid only on 8th November 2022, all cricket lovers and Taco fans of the country will get a free taco with their orders across all Taco Bell restaurants across India as well as in delivery. Walk into any Taco Bell restaurant and join in the celebration of raining sixes from the Boys in Blue; and add the extra crunch to the cheer for the team for the remaining matches.

Earlier this month the brand kicked off its nationwide campaign, ‘See A Six, Catch A Taco, which was a great success. The brand collaborated with legendary and veteran cricketer Ravi Shastri, cricket commentator Jatin Sapru and, member of the India’s cricket family Sanjana Ganesan to share funny and witty tweets where they coach the Indian team to hit more sixes, paving the way for their victory.

Commenting on the latest offer, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “This cricket season, Taco Bell is celebrating every win of the Indian team in its own unique way. We have collaborated with icons of India’s cricket community and were delighted to witness the deep consumer engagement with our earlier campaign. Taking the enthusiasm, a notch higher, we have now come up with our latest offer of providing free tacos to the country to celebrate India’s entry in the semi-finals. We are excited to build cricket-fever with taco fans because when team India wins, everyone wins!”

Consumers can avail the free taco offer in any Taco Bell restaurant across the country or order online for delivery through the Taco Bell app and food aggregators to receive their free Crunchy Taco, with a minimum of one item purchase. The offer is valid exclusively on 8th November 2022. For campaign and offer details, taco fans can follow Taco Bell India on their social media channels (Instagram, Facebook & Twitter) or their websitehttp://www.tacobell.co.inThe offer will be subject to the terms & conditions of the brand.

About Taco Bell Corp.  : Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving customizable tacos, burritos and other specialties with bold flavours, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. Taco Bell operates over 7000 restaurants in more than 30 markets including the United States, with the expansion still continuing across the globe.

About Burman Hospitality Private Limited: Burman Hospitality Private Limited is incorporated by members of the Burman Family, the promoters of Dabur India Ltd. Burman Hospitality has brought together a team of industry specialists and is looking to rapidly grow its operations over the next few years. The Company was founded on the same principles that Burman Family believes in for all their businesses, which is to give the Indian consumer, the best, most innovative and value orientated products possible.

Leveraging decades of experience in running successful businesses, Burman Hospitality has embarked on a journey to change the restaurant industry in India by introducing innovation and new service experience. Burman Hospitality entered into a strategic partnership with Taco Bell with a vision to establish the world’s largest Mexican Inspired food chain in India. In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029.

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