Taamara – an Ethnic- Indo-Western fashion wear brand, to unveil its collection

Trendy and affordable ethnic wear for the everyday go-getter, with special focus on styling everyday attire

by Suman Gupta

New Delhi, May, 2022: Taamara, an Ethnic / Indo western fashion wear brand for today’s women, is unveiling its collection online for everyday dresses and dresses for every occasion which is known for great style, comfort, and durability. It is purely a collection of affordable fashion brand. Taamara primarily is style to everyday attire—be it formal or casual wear for NextGen women and girls.

Taamara allows young women of today to choose the right apparel for the right occasion. With their unique designs and style of clothing, Taamara helps modern women to make their fashion statement as the attire you wear speak a lot about you.

The inspiration behind this brand is ‘Fabric-to-Fashion’. The brand is well known for choosing the right fabric to designing the latest trendy apparel to perfect quality stitching and finally delivering a fine tune piece to the customer. Taamara model is a consumer value-driven one focusing on delivering affordable fashion without compromising on the quality of apparel.

Taamara labels want to address the varied needs of busy modern-day women—from ethnic, Indo-Western to Western styling. Through this platform, Taamara will deliver the right value to their customers bypassing the mediatory channels.

About Taamara: Taamara understands style and fabrics very deeply, and, at the same time, engages with weavers and artisans to collaborate on and create designs, besides producing and distributing stylish clothing for young, as well as modern, Indian women. They adore the traditional fabrics of India and work with local weavers and artists to bring new ideas to the market to make them suitable for modern-day dress codes, while supporting them actively.

‘Think Ethnic’ is a very special label from Taamara. Coming from the weaver background, it was always their priority to support handlooms across the country and make weavers explore beyond weaving just sarees. So, as a pilot project, they connected with weavers of certain parts of Karnataka, such as Guledagudda, Ilkal and Ranebennur. Taamara also has plans to take this program all across India and make outfits from a variety of handloom fabrics with a vision of styling Modern India with the Heart of India.

Taamara Cares: Taamara cares for weavers and artisans of the villages of India involved in traditional fabrics. They also care about modern Indian women who manage multiple roles and responsibilities with consummate ease.