Streax Professional supports professionals in the salon industry 

Joins the Beautiful Hearts Fund to provide financial assistance to salon professionals impacted by the pandemic

by Suman Gupta

Mumbai, July 07, 2021– Streax Professional, the professional product range for hair care, colour, and style, specially crafted for salon professionals and technicians, has announced augmenting its commitment to provide financial assistance to salon professionals impacted by the pandemic. It has joined hands with the salon and wellness industry’s Beautiful Hearts Fund to give out a special discount to salon professionals on the purchase of its product and contribute a percentage of its share from the sales to the campaign.

The Beautiful Hearts Fund was launched in April 2020 when several salons and wellness industry leaders came together to help the salons and professionals hit by the pandemic and the subsequent lockdown across the country.

Mrs. Rochelle Chhabra, Head – Professional Division, Hygienic Research Institute Pvt. Ltd, said “The lockdown led to a massive dent in the salon business across the country and impacted the brands, salon owners, stylists, and workers severely. The pandemic also emphasised on the requirement for industry players to stand together and help each other. Streax Professional is proud to be part of the wonderful initiative Beautiful Hearts Funds and continue its support to our partners and professionals in a time of need. We are also committed to empowering the salons and stylists to handle the changing work environment in the pandemic-hit world as well as train and educate them about the latest trends and techniques in haircut, colour, and style.” 

The Beautiful Hearts Fund does not take money from sponsors and contributors, instead accepts commitments from them for this cause. It verifies, evaluates, and approves the beneficiary on identification and then assigns them to a sponsor, who takes up the initiative from thereon.

About Streax Professional : Streax Professional, a brand strongly associated with style and glamour in the salon business, was launched in 2004 by the Hygienic Research Institute. Streax Professional is a smart choice for smart Indian stylists and consumers and guarantees a value for money proposition. Launching innovative products, with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair Colorant Range (Colour Developer and Ultralights) is on a continuous growth path and has a partnership with over 25000 salons in India and abroad. Streax Professional was named one of the Best Brands by The Economic Times Best Brands Award 2019.

About Hygienic Research Institute: Established in 1957, Hygienic Research Institute (HRI) is one of the fastest-growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern technology, giving the consumer the very best to be the very best. An ISO 9001:2015 & ISO 22716:2007 certified company, HRI implements path-breaking innovations & personal care solutions. All the products are manufactured, tested, and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore, and Sri Lanka FDA (Food & Drug Administration). Streax is a Hair colour brand that is trusted and used by 17 lac consumers every month across India and is sold through 3 lac outlets.