For many Indian women, having soft, smooth and silky hair is a widely shared aspiration. This is why keratin treatments in the Indian market over the last few years have been enthusiastically received. In the quest of getting this smooth, frizz free hair, consumers do expect to experience a pleasant service with no discomfort. However, the formaldehyde commonly present in Keratin treatments is known to cause irritation & discomfort in both customer & stylist. There is also a looming fear of losing hair strength and developing weak, brittle hair post keratin treatment.
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