by Suman Gupta
National, 10th February 2020: Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in term of attendees hosted a press conference with the star cast of the film ‘Shikara’. Actors Aadil Khan, Sadia Khan and director Vidhu Vinod Chopra promoted the launch of the upcoming film at the Cinepolis theatre in Acropolis Mall, Kolkata by interacting with fans and media.
‘Shikara’ is the story of resilience in the face of insurmountable odds. Centered around the mass evacuation of Kashmiri Pandits, Shikara is a classic love story portraying a love that remains unextinguished through thirty years of exile. A timeless love story in the worst of times, the movie has already received critical acclamations from reviewers.
Commenting on the occasion, Mr. Devang Sampat, CEO, Cinépolis India said, “We believe that cinema is an effective medium to create curiosity and deliver learning to the youth. Cinépolis has always endeavored to focus on initiatives that aim to educate the audience on lesser known events, such as the Exodus of the Kashmiri pandits. With the star cast of Shikara making a presence through the meet-and-greet, enthusiastic movie lovers will get the opportunity to experience the real ambience of the film-beyond the silver screen. It’s always a great privilege to host such exciting activities, we look forward to a great response to the film and wish the entire star cast all the very best.”
Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons. The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.
About Cinépolis India: Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 390 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits.
Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018. In 2019, Cinépolis India was awarded the ‘Most Admired Omnichannel Retailer of the Year’ at the MAPIC India Retail Tech Awards.
About Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 884 cinema complexes, 6593 screens and over 1.2M seats across 18 countries worldwide. Today, it has reached a count of 6000 theatres all around the world. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.
