by Suman Gupta
Mumbai, July 2023: Bollywood star Sonam Kapoor known for her impeccable fashion choices, is looking radiant in her hair campaign with luxury haircare brand Kérastase. The brand recently revealed their association with the celebrity.
“For me self-care is something I’ve always believed in! When you’re travelling, working, and trying to play multiple roles at the same time it’s so important to make sure that you invest in the right kind of care. Kérastase is a brand I deeply resonate with. It not only stands for innovative luxurious hair products, but also for the message they deliver to women: dare to be who you want, because you have the potential! I’m so excited for our collaboration!” says Sonam Kapoor,
Kérastase has been in India since 2005 and is now well known for its innovative and luxurious hair care offering that it brings to consumers through salons across 42 cities in India and through its own DTC platform www.kerastase.in. Today it is the leading luxury hair care brand in the world thanks to its philosophy and mission which goes much deeper than just hair!
“For us at Kérastase, it’s all about our consumers, the women who trust us. We use science and technology in hair care to help hair reach its full potential. Our brand line is You dare, We care -it’s a simple promise to women telling them to go after what they want – that new hair colour or new hair cut or new hair style, because they have a brand that will care for their hair- that will repair it, nourish it and make it shine!” says Anjali Pai, GM Kérastase India.
Sonam brings to life this philosophy! She is confident, puts herself first when she needs to and understands the need for balance! She is not afraid to take time to care for herself, her hair, her body, her mind, and this is what makes her an inspiration to millions of women.
